Inside EA Social Links

  • 19Oct

    Olympic Gold Medalist and 4-time World Champion Figure Skater Katarina Witt puts Peter through his paces on EA SPORTS Active More Workouts

    IGN is reporting EA SPORTS President Peter Moore’s participation on a panel discussion about monetizing video games through micro-transactions and subscription-based services at the 5th annual PLAY Digital Media Conference.  Peter felt that the traditional business model of retail selling disc based games was a ‘burning platform’.

    “Look at the platform we’re on, it’s a burning platform,” Moore stated. “As a concept, do you stay on the platform and face certain death, or do you jump into the water and face probable death? Most of you would choose probable death, so you start moving towards a hybrid model of digital distribution.”   When asked if he was saying the consoles could become sinking ships, Moore reiterated his statement.  “I’d say the core business model of video games is a burning platform. Absolutely. We all recognize that, and we’ll recognize it 10 years from now when we tell our grand kids,” he said. “We’ll tell them we used to drive to the store to get shiny discs that have bits and bites on them and we’d place them in this thing called a ‘disc tray,’ and it’d whirl around…and they’ll go ‘What?’”

    This is a fascinating area for discussion.  As part of the panel discussion, the idea was mooted whether the next generation of consoles would need a disk drive or would they be digital communication based machines, downloading content via the web.  Certainly the growing success of digital distribution points in this direction.

    Let us know you views.

    EArl

    Peter Moore gets into the game!  (I see he is adopting the Number 9 of Liverpool.  Now there’s a headline….. Moore replaces Torres!)

    FacebookTwitterLinkedInDeliciousRedditBeboStumbleUponTechnorati FavoritesDiggMySpaceShare

    Tags: ,

  • 19Oct

    FIFA Soccer 10 Sacha Faces Keeper

    This will cheer EA SPORTS President Peter Moore up after Liverpool’s shaky start to the season, (don’t mention beach ball to him).  FIFA 10 has enjoyed a cracking launch. With 1.7 million copies sold through at European retail in the first week, the game is the fastest selling sports game ever and EA’s biggest European launch in history.  Nice job all.

    If you are a footie fan and haven’t yet played FIFA 10, stop reading this and go play the game.  We are really pleased with the quality of this years FIFA and so it seems are reviewers.  Currently, on Xbox 360 & PS3 Metacritic stands at 91%. 

    Take a look at some of the reviews here:

    Eurogamer Italy 10/10    ‘FIFA 10 is all the best a football fan could imagine, you simply have to have it. The score is the right prize for a nearly perfect game that deserves the right prize for the work done in the last years that brought the average arcade game of the past, to the nearest thing to real football actually available. You’ll stop playing FIFA 10 only when FIFA 11 will be on shelves. Great job EA, great job Moore, great job Rutter. You have to play it’!   

    Total Video Games 10/10 ‘Overall FIFA 10 plays a much more varied, fluid, and believable game of football, which easily sets a new standard in the genre. We spent a fair amount of time between matches wondering what it takes for a football game to get a 10 and we’re inclined to believe Rutter and his team have actually achieved it this year. It’s a marked improvement over last year’s 9 rating and undoubtedly provides the finest videogame take on football so far’.

    IGN UK  9.3/10 ‘One of the most refined, polished and compelling takes on the beautiful game – and arguably of any given sport. While this year’s improvements might seem slight on paper, each one is perfectly pitched and works together to create an experience that’s an improvement on last year’s game in every conceivable way’.

    Official Xbox Magazine: 9/10  ‘The best in the series by some distance’.

    Games Radar:   9/10  ‘FIFA 10 adding new dynamic dribbling to its already refined passing game is like adding Ronaldo to Chelsea. It makes a winning formula that much better. A brilliant, championship-conquering football game’.

    Gamespot  9/10 : ‘FIFA 10 offers the best gameplay in the series’ history and includes even more features and game modes to boot’.

    Now, back to my game…..Manchester United 7 Liverpool…….. ;)

    EArl 

    FIFA Soccer 10 Arsenal v. ManU 1

    © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

    FacebookTwitterLinkedInDeliciousRedditBeboStumbleUponTechnorati FavoritesDiggMySpaceShare

    Tags: , ,

  • 24Aug

    Jens-EuropePublishing by electronic-arts.

    Hey all.

    Happy Monday.  I hope you had a great weekend.  As promised, here is the EA Press Conference at GamesCom…in full for you to view.  If you are reading this article on Facebook or view our daily e-newsletter, to see these awesome videos, please come to our site at www.insideea.com

    I have split the Press Conference into three parts.


    Part One

    Kicks off with an Intro by Jens Intat, General Manager of European Publishing.  Peter Moore, President of EA SPORTS kicks off by introducing FIFA 10, with FIFA Producer David Rutter taking time out to demonstrate the new innovations.  Peter Moore hits the stage in his shorts to demonstrate EA SPORTS Active More Workouts.  After Peter has completed his rigorous workout, SIMS 3 takes the stage with World Adventures expansion pack.  DICE takes the stage next with Battlefield: Bad Company 2.

    Part Two

    Part Two rocks off with Brutal Legend and Tim Schafer.  Next up, Dante’s Inferno with the Sixth Circle of Hell, Heresy and a new gameplay mechanic, Righteousness.  Bioware are next on stage to demonstrate Dragon Age: Origins.

    Part Three

    Part Three continues with Bioware and Mass Effect 2.  Bioware concludes by bringing LucasArts onto the stage and showing Star Wars: The Old Republic.  Need for Speed Shift hits the stage next with some awesome new gameplay footage.

    © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

    FacebookTwitterLinkedInDeliciousRedditBeboStumbleUponTechnorati FavoritesDiggMySpaceShare

    Tags: , , , , , , , , , , , , , ,

  • 20Aug

     This week we have been at the GamesCom Show in Germany.  So much to discuss and show you.  Lets start with a blog from our Sister site EA Underground, with an overview of the EA press conference by Black Pixel.

    Enjoy.  Over to you BlackPixel……

    ———————————————————————————-

    I have a short time to reflect on all the things we saw at the press conference and I thought I’d flesh out the sentiments behind some of my earlier tweets.

    It’s difficult not to sound too gushing or overly positive in 140 characters, but I genuinely thought that some of the stuff that was shown looked amazing. Some of it changed my opinion, some of it baffled me and some of it just hyped me up even more for stuff that I’m already really looking forward to.

    So we started with “FIFA 10″. Difficult for me this one – I’ve never been a big fan of real-life football and have certainly never been able to master the intricacies of previous versions of FIFA, so I’m not the best person to judge. However, it’s obvious that the FIFA team have really taken the game to the next level (again!) this year, letting players control every detail of the beautiful game. And it really does look beautiful, the graphics are great. Like I said in my tweet, it makes football look really complicated – I guess the true fans already knew that there’s more to it than meets the eye.

    FIFA 10!! by electronic-arts.

    Next up Peter Moore and special guest, sports star Katerina Witt, showcased “EA Sports Active: More Workouts”. Adding new exercises and thousands of customisable routines, new stretches and fun tasks, the expansion pack is released in November. Kudos to Peter for (literally!) running us through a routine in his gym outfit!

    With 3 million plus copies sold and a community of over 2 million registered users worldwide “The Sims 3″ is quite simply, a phenomena. “Sims 3: World Adventures” is the first Expansion Pack, and it allows the Sims to travel outside of their hometown for the first time and head overseas to locations such as Egypt, France and China. We were shown some game footage and then some behind the scenes “blooper” videos of some of the featured music artists trying to sing in Simlish – not easy to do, try it some time!

    EA Booth Views by electronic-arts.

    Anybody hearing claims that a new game (ok, it’s a sequel!) was seriously considering taking on Modern Warfare 2 would be forgiven for thinking “not a chance”. But when the people making those claims are the brains behind the DICE studio,and the massively successful Battlefield  franchise, you have to take notice. Introducing “Battlefield: Bad Company 2″ the producers told us that the vehicle warfare, squad play and “destruction 2.0″ really set this game apart from the competition. Although we didn’t see any actual gameplay footage, the trailer, which was made using the Frostbite Engine, gives a great impression of the kind of strategies that can be applied to win on the battlefield. It showcases a devastating surgical strike employing snipers, homing rockets and overwhelming force. And it looks awesome. March 2010 suddenly seems like a long way off!

    “Brutal Legend” is a game that I really wasn’t sure about for a number of reasons (number one being: thou shalt not take THE ROCK anything less than 100% seriously) but after seeing Tim Schafer talk about the game and introduce the, frankly hilarious, “Mosh Pit” and the Axe Combat footage, I’m realy warming to this game. I’ll defintely give the demo a spin when it’s released on the 17th September.

    Basing a game on a poem may seem like a strange idea, but when the poem is the classic “Divine Comedy” by Dante Alighieri, it all seems to make sense. “Dante’s Inferno” is a dark tale in which Dante battles through the 9 Circles Of Hell to try and rescue the soul of his lover from the clutches of Hell and the Devil himself. The “Righteousness System”, where you are rewarded for righteous decisions and punished for unholy ones is a novel idea in a novel game. It’s out next February so I’ve already set a date go to hell!

    Dr Ray Muzyka from Bioware introduced 3 massive games – “Star Wars: The Old Republic”, “Mass Effect 2″ and “Dragon Age: Origins”.

    Mass Effect 2 kicks off where the first one finished. I was always really impressed by the visual side of the first game and part two looks just as good, if not better. Your new AI partner-in-crime, Grunt, seems like he may become a liability eventually and it’s tricky to tell how he might effect the gameplay overall, but I really like the idea of a sidekick who is “irrationally violent”!

    Some 25+ years ago the young me would also have loved Dragon Age: Origins. I was obsessed with Dungeons & Dragons and spent hours creating my own characters and their complex mythologiges. DA:O reminds me of all the things that used to thrash around in my teenage mind, but brought bang up-to-date and in blood-spattered technicolor. Looks like it might be fun to revisit those stories.

    The breadth of detail in SWTOR is going to be amazing. Apparently in terms of “narrative, there are upwards of 40 novels worth of storyline in the game.The big news about “Star Wars The Old Republic” being released in 100% localised versions for France and Germany was illustrated by a version of the awesome trailer voiced totally in German. Having previously only seen it online, watching it on the big screen was a spine-tingling experience.

    And then finally – and the one I’d really been waiting for – “Need For Speed Shift”. Now, I love racing games and I’ve seen a little of this game already so I knew I was going to be impressed. Watching the developers demo the game – driving a Pagani Zonda in cockpit view around the Spa Francorchamps circuit – totally reaffirmed that this is a must have game for me.

    Driver Experience by electronic-arts.

    NFS Shift BMW and Ladies... by electronic-arts.

    NFS Shift by electronic-arts.

    NFS Shift by electronic-arts.

    And that was it. A quick introduction to 11 of EA’s hottest forthcoming titles, whetting the appetite for the next few days.  There’s loads more titles to see at the show, so looks like I really will have loads to talk about.

    Maximum Wow by electronic-arts.

    Demoing on the Wii by electronic-arts.

    Wii Push Play at EA! by electronic-arts.

    photo4

    © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

     

    FacebookTwitterLinkedInDeliciousRedditBeboStumbleUponTechnorati FavoritesDiggMySpaceShare

    Tags: , , , , , , , , , , ,

  • 19Aug

    mma

    Electronic Arts-Tiburon, development studio for award winning sports titles such as Madden NFL, NCAA Football and Tiger Woods PGA Tour, recently announced a new undertaking – EA SPORTS MMA.

    EA SPORTS MMA will feature the most authentic, intense and broad mixed martial arts experience to date, and will set a new bar for online sports competition – complete with a vast array of top fighters and fighting styles from around the world.

    Mixed Martial Arts is easily one of the fast growing sports in the world, and it was only a matter of time before EA Sports “stepped into the cage” and decided to make a videogame that truly captured the grit and intensity of the sport. Stay tuned to this site as new fighters and gameplay ideas are announced over the coming months.

    ea_sports_mma_ss2

    Peter Moore announces EA Sports MMA:

    “Fans have been begging EA SPORTS to get into the cage, and EA SPORTS MMA will put them in control of the sport’s unique combat experience while finally, in an immersive interactive experience, capturing the raw intensity that has made mixed martial arts one of the fastest growing sports in the world. We’re ready for the fight.”, said EA SPORTS President Peter Moore.

    Much of the game is still under wraps, but be sure to visit the EA Sports MMA Facebook page for all sorts of cool content updates as they become available.

    © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

    FacebookTwitterLinkedInDeliciousRedditBeboStumbleUponTechnorati FavoritesDiggMySpaceShare

    Tags: , , , , ,

« Previous Entries   

Recent Comments

  • im 15 and have great ideas for vidio games like fallout and ...
  • Hi, im 14 and i was hoping i would be able to get into game ...
  • Hi, my name is Kieran and I'm 11 years old. I would love to...
  • Woohoo - Grrl power!...
  • Awesome!! Hi Paula!!! Geek Girls Rule!!...