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Happy Monday. I hope you had a great weekend. As promised, here is the EA Press Conference at GamesCom…in full for you to view. If you are reading this article on Facebook or view our daily e-newsletter, to see these awesome videos, please come to our site at www.insideea.com.
I have split the Press Conference into three parts.
Part One
Kicks off with an Intro by Jens Intat, General Manager of European Publishing. Peter Moore, President of EA SPORTS kicks off by introducing FIFA 10, with FIFA Producer David Rutter taking time out to demonstrate the new innovations. Peter Moore hits the stage in his shorts to demonstrate EA SPORTS Active More Workouts. After Peter has completed his rigorous workout, SIMS 3 takes the stage with World Adventures expansion pack. DICE takes the stage next with Battlefield: Bad Company 2.
Part Two
Part Two rocks off with Brutal Legend and Tim Schafer. Next up, Dante’s Inferno with the Sixth Circle of Hell, Heresy and a new gameplay mechanic, Righteousness. Bioware are next on stage to demonstrate Dragon Age: Origins.
Part Three
Part Three continues with Bioware and Mass Effect 2. Bioware concludes by bringing LucasArts onto the stage and showing Star Wars: The Old Republic. Need for Speed Shift hits the stage next with some awesome new gameplay footage.
Patrick Soderlund, Senior Vice President EA, who oversees all of Europe’s EA Games portfolio is very confident about the quality of Need for Speed Shift. He gave a very assured interview to VideoGamer.Com. Take a look here. http://tinyurl.com/mhf5fo
Even better news was hearing that IGN.com awarded Need For Speed Shift their Best PS3 Racing Game Award at E3. http://tinyurl.com/kohawr
There was a lot of good competition on the racing front this year, but Need for Speed: Shift outpaced everything else thanks to its incredible dashboard view. Your vision blurs, kicks and reels with smacks from other cars and the environment, and the engine feedback even while you’re racing clean is top-notch. All other racers need to take note at how to handle a realistic driving perspective.
Certainly we are very proud of the feedback we received at E3. The game feels polished, its a great adrenaline rush. What really sets it apart is the awesome dashboard camera and advanced driver AI. Great work by Slightly Mad Studios.
Thanks for all your great comments. It’s awesome to have such positive feedback at the start of our InsideEA blog. Great to have you as part of the community.
Now, I have been asked by several people what games I am most excited about from EA coming up. There are many but the one I would love to bring to your attention today is Need for Speed: Shift. I am a pure adrenaline junkie and love the feeling of speed and putting the pedal to the medal and taking corners flat out at speed. NFS: Shift is shaping up beautifully and I cannot wait to race online, hopefully against members of this community. I feel some laptime competitions coming to this community later this year.
In the meantime, while the game is polished and enhanced, take a look at this short teaser video. This promises to be a great game. Let us know your views.
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