Hey all.

As promised last week let’s have a look under the hood of Madden NFL 10.  For American Football fans this is looking extra special this year.  With the all-new Pro-Tak™ animation technology, players have much more control over the outcome of each play. Whether driving a receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won’t end until the whistle blows.  Add to that the most immersive broadcast presentation and online innovation to date, and Madden NFL 10 captures the authenticity and emotion of the NFL like never before.

So what are the new features this year?

Features

Pro –Tak™ – This all new animation technology provides unprecedented control over the outcome of every play.  Drag defenders towards the first down marker, including up to 9-man gang tackles, fight for a fumble at the bottom of the pile, and evade the rush with all-new quarterback avoidance actions. Enhanced play at the line of scrimmage features a new blocking system that allows the quarterback to step into the pocket and gives the defensive line more control over the rush.

Let’s take a look at the Pro-Tak animation.

Unprecedented Authenticity – Referees peeling players off a fumble pile, the chain gang rushing in to measure for a key first down, and all-new player equipment ensure that if you see it on Sunday, you’ll see it in Madden NFL 10.

Fight for Online Dominance – Delivering the most comprehensive online offerings in franchise history, Madden NFL 10 includes new modes to satisfy the competitive and cooperative football gamer.
More details coming soon!  …… In the meantime take a look at this insight into Online.

The Emotion of the NFL – New TV broadcast-style presentation and cinematic cameras bring the suspense and intensity of the NFL to your living room.
More details coming soon!

Enhanced Franchise Mode – Run each aspect of an NFL franchise: draft players, sign free agents, manage the salary cap – just like a real GM. Enjoy all of the action throughout the league via a new, network inspired highlight show.
More details coming soon!

Madden NFL Your Way – The most customizable version of Madden NFLto date!  Alter gameplay options to adjust the experience to your liking. A revamped play calling system and menu takes you to kickoff faster than ever before.  Speed up online matches with accelerated clocks, streamlined presentation and more.

Phew….what’s missing?  Let me know your views.

Thanks….EArl

© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

What’s coming next week….an insight into G.I. Joe

That was a busy week.  We are building this community and it’s awesome getting your feedback direct, (it’s great to get your emails but always feel free to jump on the blogs…don’t be shy!).

I love hearing that we are adding value and your apprecitaion of our advice in improving your chances of getting a job in the recession.  Also, to the students, we are glad of your support to our advice on gaming degrees and institutions to study at.

So, as a reminder and just in case you missed out on any of this weeks 24 posts…..

That was the week that was……6^th July to 10^th July

EA Outreach….EA giving back to the community right across the Globe                 http://tinyurl.com/mpj99a

Congrats to Andy Roddick & Roger Federer…classic men’s final awaits!                http://tinyurl.com/mmfoq4

The greatest ever…congrats to Roger Federer…and Serena Williams                     http://tinyurl.com/m6etjn

EA Career Paths….Marketing & Sales                                                                   http://tinyurl.com/nmqdaj

EA the Media Company & In-Game Advertising                                                      http://tinyurl.com/lhz997

‘Doctors on Call’ …. the brilliance of Bioware                                                           http://tinyurl.com/ko4klo

EA’s Online Strategy                                                                                               http://tinyurl.com/m62kq5

Fight Night Number 1 in the charts …. and a smash hit!                                           http://tinyurl.com/me4exr

EA Pictorial Tribute to Roger Federer….                                                                http://tinyurl.com/mph33b

Recruitment advice in a recession…Part one…students & Graduates                      http://tinyurl.com/ksb27t

Recruitment advice in a recession…Part two….a great cv                                        http://tinyurl.com/lrkevw

Recruitment advice in a recession…Part three…a killer showreel                             http://tinyurl.com/mf26zz

Recruitment advice in a recession…Part four…..deep into Animation reels              http://tinyurl.com/nc9oxd

Recruitment advice in a recession…Part five…..maximising your chances              http://tinyurl.com/mztxwc

Recruitment advice in a recession…Part six……positive mental attitude                  http://tinyurl.com/lokglr

Recruitment advice in a recession…Part seven…working in gaming                        http://tinyurl.com/mxgm4h

Our Facebook hits 100,000 fans…..nice!!!                                                           http://tinyurl.com/nv3m9p

Criterion games…Industry Pioneers                                                                        http://tinyurl.com/myem6g

Games courses in the UK…which is besy?  Skillset Accreditation                            http://tinyurl.com/mawn9h

Friday fun…it’s caption time…make us chuckle!                                                        http://tinyurl.com/mbnweb

Which are the best Animation courses….in Europe?                                                 http://tinyurl.com/npazkh

ELSPA calles on UK Government to encourage uptake of maths & physics           http://tinyurl.com/nczxl7

SimAnimals Africa…want to be a zebra, a lion, a meerkat……                                  http://tinyurl.com/moqqsj

Career Paths……QA (Game Testers)                                                                        http://tinyurl.com/mv9e5x

Have a great weekend.

EArl

Also next week our American friends will be delighted to hear…Madden NFL 2010…more insights

© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

Hey all.  Happy Friday.

What a week….that went sooooo quick.  So, time for some Friday fun.  With excitement building over Madden NFL10, lets use a shot from in-game.

Let me know your best & funniest captions.

EArl

© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

Over the weekend, I was reviewing web press and latest industry announcements.  On Gamasutra I noted the 50 most anticipated games.  Take a look here.  http://tinyurl.com/m829xt

There are certainly some classics in waiting.  Like most of you, I cant wait to play Halo 3: ODST, New Super Mario Bros Wii and God of War 3.  This information on the most wanted is based on the latest tracking study provided to Gamasutra by OTX’s GamePlan Insights, (based on a metric system that records the likelihood of people buying the latest games).

It was also great to see 12 of the top 50 games are EA games/ EA Partners Published Games.  Full credit to the EA Development Teams and EA Partners.

Number 7        Left 4 Dead 2              X360

Number 9        Madden NFL 2010      X360

Number 13      Madden NFL 2010      PS3

Number 25      Mass Effect 2             X360

Number 26      Beatles Rock Band     X360

Number 27      Beatles Rock Band      Wii

Number 29      NCAA Football 10        X360

Number 30      NBA Live 10                X360

Number 36      Madden NFL 2010       Wii

Number 40      NFS: Shift                   PS3

Number 42      NFS: Shift                   X360

Number 44      NHL 10                       X360

Agree?  Let us know the games you are most looking forward to, including EA Favourites.

EArl

© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners