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	<title>Inside EA</title>
	<link>http://insideea.com</link>
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	<lastBuildDate>Fri, 19 Feb 2010 14:32:07 +0000</lastBuildDate>
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		<title>Swimming with the Fishes&#8230;&#8230;</title>
		<description><![CDATA[
Ssssshhhhhh.
I just grabbed a camera and took a peak inside the offices of Playfish in London.  Playfish are new to the EA family and live, drink and swim, social games.  More on Playfish shortly&#8230;.but in the meantime&#8230;.
Have a look at their offices&#8230;.ssshhhhhhh&#8230;I did not take these pictures  
EArl

Hello&#8230;.welcome to Playfish.  The doors to the [...]]]></description>
		<link>http://insideea.com/2010/02/19/swimming-with-the-fishes/</link>
			</item>
	<item>
		<title>FIFA: Who will be in your Ultimate Team?&#8230;&#8230;..</title>
		<description><![CDATA[
Dont you just love football&#8230;.or soccer for our US friends!
As the Premier League hots up, who will win the title?  Chelsea?  Or will they falter?  Man Utd, will they again steal it from under Chelsea&#8217;s nose?  Or will Arsenal snatch the Title?  Who knows.  But very exciting.
FIFA 10 is both a critically acclaimed game and [...]]]></description>
		<link>http://insideea.com/2010/02/19/fifa-who-will-be-in-your-ultimate-team/</link>
			</item>
	<item>
		<title>And the Winner is&#8230;&#8230;..?</title>
		<description><![CDATA[
The winners have been announced of the 13th Interactive Entertainment Awards last night in Las Vegas.  You can see all the winners HERE
EA was very proud to win in several categories including:
Role-Playing/Massively Multiplayer Game of the Year: Dragon Age: Origins
Sports Game of the Year: FIFA Soccer 10
Strategy/Simulation Game of the Year: Brutal Legend
Family Game of [...]]]></description>
		<link>http://insideea.com/2010/02/19/and-the-winner-is/</link>
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	<item>
		<title>Want to race a Ferrari?</title>
		<description><![CDATA[
Hey Speed Freaks.
I have been away for a while BUT I am back with a bang.  Watch for some radical changes to this site in the coming weeks.  Thanks again for all your feedback.  You guys rock. 
Hope, like me, you still feel the Need for Speed.  Did you notice this week that new DLC is [...]]]></description>
		<link>http://insideea.com/2010/02/19/want-to-race-a-ferrari/</link>
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	<item>
		<title>Happy Holidays to one and all. See you all in 2010 for what promises to be a great year for gamers!</title>
		<description><![CDATA[
Well, it&#8217;s that time of year again.  Always comes round extremely fast.  From all on the InsideEA team and all the staff at Electronic Arts, we would love to wish you all Happy Holidays.  Let&#8217;s hope that 2010 brings a lot of great news and fantastic gaming moments for everyone.
We are having a blast on [...]]]></description>
		<link>http://insideea.com/2009/12/21/happy-holidays-to-one-and-all-see-you-all-in-2010-for-what-promises-to-be-a-great-year-for-gamers/</link>
			</item>
	<item>
		<title>EA: What are our highest rated Metacritic games this year?</title>
		<description><![CDATA[
John Riccitiello, (EA CEO), has been dedicated to ensuring EA game quality consistently rises and that gamers get the highest quality games from EA.
How is this judged?  Many commentators go by Metacritic ratings.  As any of you know, Metacritic is not an exact science, some would point to idiosyncrasies in its calculation, but there can be [...]]]></description>
		<link>http://insideea.com/2009/11/16/ea-what-are-our-highest-rated-metacritic-games-this-year/</link>
			</item>
	<item>
		<title>EA welcomes Playfish to the family</title>
		<description><![CDATA[
We were very excited to announce last week that EA had acquired Playfish™, a leading creator of social network games. The acquisition accelerates EA’s position in social entertainment and strengthens its focus on the transition to digital and social gaming. Playfish will operate within EA Interactive, a division of EA focused on the web and [...]]]></description>
		<link>http://insideea.com/2009/11/16/ea-welcomes-playfish-to-the-family/</link>
			</item>
	<item>
		<title>Keeping Bad Company?&#8230;..time to go back to the Battlefield</title>
		<description><![CDATA[
YES!  Dont&#8217;t you just Battlefield!
Battlefield: Bad Company 2 is on the way.
Set in the near future, the Battlefield: Bad Company single-player campaign drops gamers behind enemy lines as part of a squad of four soldiers &#8211; risking it all to go AWOL on a personal quest. Featuring a dramatic storyline flavoured with attitude, Battlefield: Bad [...]]]></description>
		<link>http://insideea.com/2009/11/16/keeping-bad-company-time-to-go-back-to-the-battlefield/</link>
			</item>
	<item>
		<title>A look into Mass Effect 2&#8230;&#8230;</title>
		<description><![CDATA[
As requested, by many of you, latest screenshots from Mass Effect 2. 







© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners
          ]]></description>
		<link>http://insideea.com/2009/11/16/a-look-into-mass-effect-2/</link>
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	<item>
		<title>Those who work in Hell&#8230;..</title>
		<description><![CDATA[
 
Following in our profile series, we continue to introduce you to more members of the Dante&#8217;s Inferno Team.
First up, let&#8217;s introduce you to the latest member of the team to be profiled.  Rachel Mina Cross.

Title: Lead Lighter
What is it you do here on Dante&#8217;s Inferno?
I work with a talented team of six lighters who along [...]]]></description>
		<link>http://insideea.com/2009/11/16/those-who-work-in-hell/</link>
			</item>
	<item>
		<title>The game of Hell!</title>
		<description><![CDATA[
Dante&#8217;s Inferno is certainly creating a storm of interest out there.  So what better time to get a better insight into what the game is all about.
I have secured this latest press release from the team, which reveals a lot of detail about what you can expect.
Andare all’Inferno. Translation: Go to Hell.
EA’s Dante’s Inferno will [...]]]></description>
		<link>http://insideea.com/2009/11/16/the-game-of-hell/</link>
			</item>
	<item>
		<title>EA SPORTS MMA&#8230;.latest screenshots</title>
		<description><![CDATA[
Judging by the emails I get, EA SPORTS MMA is one of the most anticipated sports games around.
So to satisfy the voracious appetite you MMA fans have&#8230;.here&#8217;s some of the latest screenshots.
EArl





© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners
        [...]]]></description>
		<link>http://insideea.com/2009/11/16/ea-sports-mma-latest-screenshots/</link>
			</item>
	<item>
		<title>Are you ready for the zombie apocalypse this week&#8230;&#8230;&#8230;&#8230;&#8230;.?</title>
		<description><![CDATA[
Yes&#8230;.this week&#8230;.prepare to be scared witless.  It’s time for the launch of Left 4 Dead 2 by the superb Valve.
Set in the zombie apocalypse, Left 4 Dead 2 (L4D2) is the highly anticipated sequel to the award-winning Left 4 Dead, the #1 co-op game of 2008.
This co-operative action horror FPS takes you and your friends [...]]]></description>
		<link>http://insideea.com/2009/11/16/are-you-ready-for-the-zombie-apocalypse-this-week/</link>
			</item>
	<item>
		<title>It&#8217;s time to grab that mic, drumsticks &amp; guitar for Sgt. Pepper</title>
		<description><![CDATA[
Loving Beatles Rockband?  How about downloading, arguably, their most famous album this week? 
Sgt. Pepper’s Lonely Hearts Club Band becomes the second full album from The Beatles to hit The Beatles: Rock Band Music Store since the video game’s launch on September 9, 2009. Last month MTV Games and Harmonix released Abbey Road (1969) as the [...]]]></description>
		<link>http://insideea.com/2009/11/16/its-time-to-grab-that-mic-drumsticks-guitar-for-sgt-pepper/</link>
			</item>
	<item>
		<title>SKATE 3&#8230;get ready to leap back on your board in May 2010</title>
		<description><![CDATA[
SKATETM 3 is coming&#8230;&#8230;May 2010.  I know many of you are huge SKATE fans&#8230;.so hoping this makes your day.
So what’s new? 
Here&#8217;s the latest PR from the Studio directly&#8230;&#8230;
&#8216;SKATE 3 breaks new ground by taking all of the camaraderie and competitive excitement of real-life skateboarding and brings it to the hands of gamers. Whether online or [...]]]></description>
		<link>http://insideea.com/2009/11/16/skate-3-get-ready-to-leap-back-on-your-board-in-may-2010/</link>
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