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<channel>
	<title>Inside EA</title>
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	<description></description>
	<lastBuildDate>Fri, 19 Feb 2010 14:32:07 +0000</lastBuildDate>
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			<item>
		<title>Swimming with the Fishes&#8230;&#8230;</title>
		<link>http://insideea.com/2010/02/19/swimming-with-the-fishes/</link>
		<comments>http://insideea.com/2010/02/19/swimming-with-the-fishes/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 14:32:07 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Developer Insight]]></category>
		<category><![CDATA[Social Media Gaming]]></category>
		<category><![CDATA[Playfish]]></category>
		<category><![CDATA[Playfish London]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1486</guid>
		<description><![CDATA[
Ssssshhhhhh.
I just grabbed a camera and took a peak inside the offices of Playfish in London.  Playfish are new to the EA family and live, drink and swim, social games.  More on Playfish shortly&#8230;.but in the meantime&#8230;.
Have a look at their offices&#8230;.ssshhhhhhh&#8230;I did not take these pictures  
EArl

Hello&#8230;.welcome to Playfish.  The doors to the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong><em><img class="aligncenter" src="http://playfish.files.wordpress.com/2010/02/fishtank1.png?w=450&amp;h=291" alt="" width="450" height="291" /></em></strong></p>
<p><strong><em>Ssssshhhhhh.</em></strong></p>
<p>I just grabbed a camera and took a peak inside the offices of Playfish in London.  Playfish are new to the EA family and live, drink and swim, social games.  More on Playfish shortly&#8230;.but in the meantime&#8230;.</p>
<p>Have a look at their offices&#8230;.ssshhhhhhh&#8230;I did not take these pictures <img src='http://insideea.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><strong>EA</strong>rl</p>
<p style="text-align: center;"><img class="aligncenter" src="http://playfish.files.wordpress.com/2010/02/hello1.png?w=450&amp;h=337" alt="" width="450" height="337" /></p>
<p style="text-align: center;"><strong>Hello&#8230;.welcome to Playfish.  The doors to the Studio</strong></p>
<p style="text-align: center;"><img class="aligncenter" src="http://playfish.files.wordpress.com/2010/02/meeting-room2.png?w=450&amp;h=337" alt="" width="450" height="337" /></p>
<p style="text-align: center;"><strong>Inside a meeting room&#8230;.relax</strong></p>
<p style="text-align: center;"><img class="aligncenter" src="http://playfish.files.wordpress.com/2010/02/spacehopper1.png?w=450&amp;h=337" alt="" width="450" height="337" /></p>
<p style="text-align: center;"><strong>Work hard&#8230;and yes play hard.  Tough day&#8230;chill and bounce round the office&#8230;or rock out on Rockband</strong></p>
<p style="text-align: center;"><img class="aligncenter" src="http://playfish.files.wordpress.com/2010/02/mural2.png?w=450&amp;h=337" alt="" width="450" height="337" /></p>
<p style="text-align: center;"><strong>Office decoration&#8230;Playfish style!</strong></p>
<p style="text-align: center;"><img class="aligncenter" src="http://playfish.files.wordpress.com/2010/02/fish2.png?w=450&amp;h=337" alt="" width="450" height="337" /></p>
<p><strong></strong> </p>
<p><strong>© 2010 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>FIFA: Who will be in your Ultimate Team?&#8230;&#8230;..</title>
		<link>http://insideea.com/2010/02/19/fifa-who-will-be-in-your-ultimate-team/</link>
		<comments>http://insideea.com/2010/02/19/fifa-who-will-be-in-your-ultimate-team/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 14:16:13 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[DLC]]></category>
		<category><![CDATA[EA Sports]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[FIFA 10]]></category>
		<category><![CDATA[FUFA 10 Ultimate Team]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1480</guid>
		<description><![CDATA[
Dont you just love football&#8230;.or soccer for our US friends!
As the Premier League hots up, who will win the title?  Chelsea?  Or will they falter?  Man Utd, will they again steal it from under Chelsea&#8217;s nose?  Or will Arsenal snatch the Title?  Who knows.  But very exciting.
FIFA 10 is both a critically acclaimed game and [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1481" href="http://insideea.com/2010/02/19/fifa-who-will-be-in-your-ultimate-team/ps3_fut_screen_lineup/"><img class="aligncenter size-large wp-image-1481" title="ps3_fut_screen_lineup" src="http://insideea.com/wp-content/uploads/2010/02/ps3_fut_screen_lineup-600x337.jpg" alt="" width="600" height="337" /></a></p>
<p>Dont you just love football&#8230;.or soccer for our US friends!</p>
<p>As the Premier League hots up, who will win the title?  Chelsea?  Or will they falter?  Man Utd, will they again steal it from under Chelsea&#8217;s nose?  Or will Arsenal snatch the Title?  Who knows.  But very exciting.</p>
<p>FIFA 10 is both a critically acclaimed game and is steam rollering through sales records.  So to add extra spice, &#8216;Ultimate Team&#8217; is coming.</p>
<p>So that got me thinking&#8230;.who would make up the best team in the world.</p>
<p>Here&#8217;s my stab at it&#8230;..whats your steer?</p>
<p>An attacking formation: 3-4-3.   (Going all out for goals).</p>
<p><strong>Goal:</strong> Edwin Van Der Sar<br />
<strong>Defence:</strong> Nemanja Vidic, Sergio Ramos, Rio Ferdinand<br />
<strong>Midfield:</strong> Lionel Messi, Steven Gerrard, Kaka, Christiano Ronaldo<br />
<strong>Strikers:</strong> Fernando Torres, Samuel Eto’o, Wayne Rooney.<br />
<strong>Manager:</strong> Jose Mourinho.</p>
<p>Let us know your favourites&#8230;or is this team simply the BEST?</p>
<p>So a little more on FIFA Ultimate Team&#8230;..</p>
<p>FIFA 10 Ultimate Team is a deeper, more authentic, more dynamic version of the game mode successfully introduced last year and enables fans to customize the way they build their Ultimate Team.</p>
<p>Take on the challenge of building an Ultimate Team of the best football stars in the world, manage one or multiple squads simultaneously, and compete against other gamers in dynamically updated online tournaments. For the record number of football fans playing FIFA 10 online, FIFA 10 Ultimate Team provides a new challenge to put a personally crafted team up against the rest of the world.</p>
<p>“FIFA 10 Ultimate Team adds a lot more authenticity to a unique game that will update with new challenges and content over time,” said Producer Paul Hossack. “We now have over 7,000 players from 27 leagues available, from which gamers will craft one or multiple squads to show their mastery of the revamped, more realistic chemistry system, and compete in tournaments with exciting requirements and rewards. On top of that, we’ll release new tournaments and other updates regularly to keep the experience fresh and exciting.”</p>
<p>FIFA 10 Ultimate Team has more options and players that enable gamers to emulate the way real-world coaches and managers build the truly great football teams. Choose how to manage your team–-focusing on creating one formidable squad, or managing multiple squads to match dynamic requirements for tournaments and competitions. Buy, sell, trade and acquire the biggest stars to build your dream team. Be strategic and tactical in preparing your squads for the various in-game competitions. A completely redesigned chemistry system built around player relationships on the pitch, means that managing teams and squads to their full potential is even more critical to success. Take carefully assembled squads into standard tournaments and themed competitions against the most formidable teams from around the world – and then out wit and out play them.<br />
 <a rel="attachment wp-att-1483" href="http://insideea.com/2010/02/19/fifa-who-will-be-in-your-ultimate-team/fifa_10_rooney_1/"><img class="aligncenter size-large wp-image-1483" title="fifa_10_rooney_1" src="http://insideea.com/wp-content/uploads/2010/02/fifa_10_rooney_1-600x400.jpg" alt="" width="600" height="400" /></a></p>
<p> <strong>© 2010 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>And the Winner is&#8230;&#8230;..?</title>
		<link>http://insideea.com/2010/02/19/and-the-winner-is/</link>
		<comments>http://insideea.com/2010/02/19/and-the-winner-is/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 13:41:01 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Games]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1474</guid>
		<description><![CDATA[
The winners have been announced of the 13th Interactive Entertainment Awards last night in Las Vegas.  You can see all the winners HERE
EA was very proud to win in several categories including:
Role-Playing/Massively Multiplayer Game of the Year: Dragon Age: Origins
Sports Game of the Year: FIFA Soccer 10
Strategy/Simulation Game of the Year: Brutal Legend
Family Game of [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1475" href="http://insideea.com/2010/02/19/and-the-winner-is/dao_04/"><img class="aligncenter size-large wp-image-1475" title="dao_04" src="http://insideea.com/wp-content/uploads/2010/02/dao_04-600x337.jpg" alt="" width="600" height="337" /></a></p>
<p>The winners have been announced of the 13th Interactive Entertainment Awards last night in Las Vegas.  You can see all the winners <a href="http://www.gamesindustry.biz/articles/uncharted-2-victorious-at-13th-annual-interactive-achievement-awards">HERE</a></p>
<p>EA was very proud to win in several categories including:</p>
<p><strong>Role-Playing/Massively Multiplayer Game of the Year</strong>: Dragon Age: Origins</p>
<p><strong>Sports Game of the Year</strong>: FIFA Soccer 10</p>
<p><strong>Strategy/Simulation Game of the Year</strong>: Brutal Legend</p>
<p><strong>Family Game of the Year</strong>: The Beatles: Rock Band</p>
<p><strong>Outstanding Achievement in Soundtrack</strong>: Brutal Legend</p>
<p>Congrats to the talented teams involved in making the great games above.</p>
<p>Last year was a golden year for games.  Great games that were also honoured by awards last night included Uncharted 2: Amongst Thieves for the PS3 by Naughty Dog, Batman: Arkham Ayslum by the great guys of Rock Steady in the UK and of course Call of Duty: Modern Warfare 2 was also recognised.</p>
<p>Our prediction is 2010 will be an even stronger year for seeing great games.  And guess who benefits&#8230;you the games players.  Bring it on.</p>
<p> <strong>EA</strong>rl</p>
<p>Another award for FIFA.  Rooonnneey!<a rel="attachment wp-att-1476" href="http://insideea.com/2010/02/19/and-the-winner-is/fifa_10_rooney_4/"><img class="aligncenter size-large wp-image-1476" title="fifa_10_rooney_4" src="http://insideea.com/wp-content/uploads/2010/02/fifa_10_rooney_4-600x400.jpg" alt="" width="600" height="400" /></a></p>
<p><strong>© 2010 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		</item>
		<item>
		<title>Want to race a Ferrari?</title>
		<link>http://insideea.com/2010/02/19/want-to-race-a-ferrari/</link>
		<comments>http://insideea.com/2010/02/19/want-to-race-a-ferrari/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 13:15:14 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[DLC]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[Need for Speed: SHIFT]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1465</guid>
		<description><![CDATA[
Hey Speed Freaks.
I have been away for a while BUT I am back with a bang.  Watch for some radical changes to this site in the coming weeks.  Thanks again for all your feedback.  You guys rock. 
Hope, like me, you still feel the Need for Speed.  Did you notice this week that new DLC is [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a rel="attachment wp-att-1466" href="http://insideea.com/2010/02/19/want-to-race-a-ferrari/nfs_shift_ferrari_599_gtb_fiorano_wm_bmp_jpgcopy/"><img class="aligncenter size-large wp-image-1466" title="nfs_shift_ferrari_599_gtb_fiorano_wm_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2010/02/nfs_shift_ferrari_599_gtb_fiorano_wm_bmp_jpgcopy-600x337.jpg" alt="" width="600" height="337" /></a></p>
<p>Hey Speed Freaks.</p>
<p>I have been away for a while <strong>BUT</strong> I am back with a bang.  Watch for some radical changes to this site in the coming weeks.  Thanks again for all your feedback.  You guys rock. </p>
<p>Hope, like me, you still feel the Need for Speed.  Did you notice this week that new DLC is available to download bringing the Prancing Horse to NFS: SHIFT.  Exciting.</p>
<p>So what do you get amongst the new DLC?  Well, in addition to 10 new cars, the Ferrari Racing Series extends SHIFT’s career mode with 46 new Ferrari specific challenges designed for the Ferrari cars to participate in including hot laps, eliminators, endurance races and a world tour. Completing the perfect Ferrari package are an additional 125 gamerpoints as a reward for undertaking various exciting challenges. All Ferrari cars can also be taken online where players can prove who has the skills to master these high-performance Italian racing machines.</p>
<p><a rel="attachment wp-att-1468" href="http://insideea.com/2010/02/19/want-to-race-a-ferrari/nfs_shift_ferrari_f50_gt_wm_bmp_jpgcopy/"><img class="aligncenter size-large wp-image-1468" title="nfs_shift_ferrari_f50_gt_wm_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2010/02/nfs_shift_ferrari_f50_gt_wm_bmp_jpgcopy-600x337.jpg" alt="" width="600" height="337" /></a></p>
<p>The Ferraris available include:</p>
<p>1. 1996 Ferrari F50 GT<br />
2. 2005 Ferrari F430 Spider<br />
3. 2005 Ferrari FXX<br />
4. 2005 Ferrari Superamerica<br />
5. 2006 Ferrari 599 GTB Fiorano<br />
6. 2006 Ferrari F430 Challenge (Online/Quick event only)<br />
7. 2006 Ferrari F430 GTC (Online/Quick event only)<br />
8. 2007 Ferrari 430 Scuderia<br />
9. 2008 Ferrari California<br />
10. 2008 Ferrari 16M Scuderia Spider</p>
<p>Meet you online&#8230;..pedal to the metal.</p>
<p><strong>EA</strong>rl</p>
<p><a rel="attachment wp-att-1467" href="http://insideea.com/2010/02/19/want-to-race-a-ferrari/nfs_shift_ferrari_california_wm_bmp_jpgcopy/"><img class="aligncenter size-large wp-image-1467" title="nfs_shift_ferrari_california_wm_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2010/02/nfs_shift_ferrari_california_wm_bmp_jpgcopy-600x337.jpg" alt="" width="600" height="337" /></a><a rel="attachment wp-att-1469" href="http://insideea.com/2010/02/19/want-to-race-a-ferrari/nfs_shift_ferrari_f430_gtc_wm_bmp_jpgcopy/"><img class="aligncenter size-large wp-image-1469" title="nfs_shift_ferrari_f430_gtc_wm_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2010/02/nfs_shift_ferrari_f430_gtc_wm_bmp_jpgcopy-600x337.jpg" alt="" width="600" height="337" /></a><a rel="attachment wp-att-1470" href="http://insideea.com/2010/02/19/want-to-race-a-ferrari/nfs_shift_ferrari_fxx_wm_bmp_jpgcopy/"><img class="aligncenter size-large wp-image-1470" title="nfs_shift_ferrari_fxx_wm_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2010/02/nfs_shift_ferrari_fxx_wm_bmp_jpgcopy-600x337.jpg" alt="" width="600" height="337" /></a><br />
<strong>© 2010 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<item>
		<title>Happy Holidays to one and all. See you all in 2010 for what promises to be a great year for gamers!</title>
		<link>http://insideea.com/2009/12/21/happy-holidays-to-one-and-all-see-you-all-in-2010-for-what-promises-to-be-a-great-year-for-gamers/</link>
		<comments>http://insideea.com/2009/12/21/happy-holidays-to-one-and-all-see-you-all-in-2010-for-what-promises-to-be-a-great-year-for-gamers/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 10:37:32 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[EA Having Fun]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1461</guid>
		<description><![CDATA[
Well, it&#8217;s that time of year again.  Always comes round extremely fast.  From all on the InsideEA team and all the staff at Electronic Arts, we would love to wish you all Happy Holidays.  Let&#8217;s hope that 2010 brings a lot of great news and fantastic gaming moments for everyone.
We are having a blast on [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" src="http://smallbiz.vistaprint.com/wp-content/uploads/2009/11/happy-holidays-tux-thumb_306x2451.jpg" alt="" width="738" height="590" /></p>
<p>Well, it&#8217;s that time of year again.  Always comes round extremely fast.  From all on the InsideEA team and all the staff at Electronic Arts, we would love to wish you all Happy Holidays.  Let&#8217;s hope that 2010 brings a lot of great news and fantastic gaming moments for everyone.</p>
<p>We are having a blast on the InsideEA blog site.  <strong>BUT</strong> it&#8217;s only just the beginning.  Early in January this site will be completely revamped and have a fresh new look and feel.  Along with the revamp, we have lots of new content, competitions and more importantly those insights you all crave for.  And for those who want to work for EA&#8230;.more news in Jan.</p>
<p>So whilst we have been quieter on this blog this past two weeks, behind the scenes we have been busier than little honey bees.  And that you will see shortly.</p>
<p>Again, thanks for all the emails and support.  Your friendship and the feedback/opinions you share with us, mean a great deal to us and we listen and hopefully provide you with the blogsite you want.</p>
<p><strong>Let us know what your favourite games have been this past year and which ones you are looking forward to next year.</strong></p>
<p>For all of you.  Merry Christmas, Happy New Year and Happy Holidays.</p>
<p>Festive best wishes, <strong>EA</strong>rl</p>
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		<title>EA: What are our highest rated Metacritic games this year?</title>
		<link>http://insideea.com/2009/11/16/ea-what-are-our-highest-rated-metacritic-games-this-year/</link>
		<comments>http://insideea.com/2009/11/16/ea-what-are-our-highest-rated-metacritic-games-this-year/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 17:38:00 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[EA Quality Games]]></category>
		<category><![CDATA[John Riccitiello]]></category>
		<category><![CDATA[Metacritic]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1455</guid>
		<description><![CDATA[
John Riccitiello, (EA CEO), has been dedicated to ensuring EA game quality consistently rises and that gamers get the highest quality games from EA.
How is this judged?  Many commentators go by Metacritic ratings.  As any of you know, Metacritic is not an exact science, some would point to idiosyncrasies in its calculation, but there can be [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" src="http://flashchaz.com/wp-content/uploads/2009/10/ea.jpg" alt="" /></p>
<p>John Riccitiello, (EA CEO), has been dedicated to ensuring EA game quality consistently rises and that gamers get the highest quality games from EA.</p>
<p>How is this judged?  Many commentators go by Metacritic ratings.  As any of you know, Metacritic is not an exact science, some would point to idiosyncrasies in its calculation, but there can be no doubt that companies use Metacritic review scores as a general benchmark to judge a games quality, (Metacritic is a web site that pools a number of review scores, weights them and then publishes an overall average review score, hence testifying to a games perceived quality, as seen by reviewing journalists).  Any score above 80% is deemed to be a strong score.</p>
<p>So let&#8217;s use Metacritic to see which have been EA&#8217;s strongest performing games this past year, (starting with the highest Metacritic score and descending).  (This is based on Metacritic data and does not represents units sold).  Metacritic ratings correct at time of publishing this blog article.</p>
<p>As you can see.  EA has produced some great games this year&#8230;.with many still yet to come&#8230;.here&#8217;s the highest rated&#8230;&#8230;.</p>
<p><strong>EA</strong>rl</p>
<p><span style="font-size: 11pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-themecolor: text1; mso-fareast-language: EN-US; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA;"><strong><strong>Left for Dead 2                        X360                92%</strong></strong></span></p>
<p><span style="font-size: 11pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-themecolor: text1; mso-fareast-language: EN-US; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA;"><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/le4de2multiscrncemetery02_656x369.jpg?ver=112_en_US" alt="L4D2 Screen 5" /></span></p>
<p><span style="font-size: 11pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-themecolor: text1; mso-fareast-language: EN-US; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA;"><strong>Dragons Age<span style="mso-tab-count: 4;">                             </span>PC<span style="mso-tab-count: 2;">                   </span>91%</strong></span></p>
<p><span style="font-size: 11pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-themecolor: text1; mso-fareast-language: EN-US; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA;"><img style="FILTER: alpha(opacity=100); ZOOM: 1" src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/dragnor360naogre007_656x369.jpg?ver=112_en_US" alt="Dragon Age Origins Screenshot 7" /></span></p>
<p><strong>FIFA 10                                                  PS3                         91%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/fifa10_milan_v_inter_03_656x369.jpg?ver=112_en_US" alt="FIFA Soccer 10 Milan v. Inter 3" /></p>
<p><strong>Beatles Rock Band                             X360                89%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/beatl-rockband-xbox360-ss-3_656x369.jpg?ver=112_en_US" alt="The Beatles Rockband Screenshot 3" /></p>
<p><strong>Burnout Paradise: Ultimate Box         X360                89%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/burnoutparadiseultbox-screenshot1_656x369.jpg?ver=112_en_US" alt="Burnout Paradise Ultimate Box Screenshot" /></p>
<p><strong>NHL 10                                                PS3                 88%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/crosby04_656x369.jpg?ver=112_en_US" alt="NHL 10 Screenshot 52" /></p>
<p><strong>Fight Night Round 4                            PS3                 88%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/foreman_3_656x369.jpg?ver=112_en_US" alt="Fight Night Round 4 Foreman 3" /></p>
<p><strong>Boom Blox Bash Party                       Wii                   86%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/boomblox-bash-wii-screenshot-10_656x369.jpg?ver=112_en_US" alt="Boom Blox Bash Party Wii Screenshot 10" /></p>
<p><strong>The Sims 3                                          PC                   86%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/sims3-poolscene5_656x369.jpg?ver=112_en_US" alt="The  Sims 3 Pool Scene" /></p>
<p><strong>Madden NFL 10                                  PS3                 85%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/mad10%20ps3%20pro%20screenshot%201_656x369.jpg?ver=112_en_US" alt="Madden NFL 10 PS3 Pro Screenshot 1" /></p>
<p><strong>Skate 2                                                X360                84%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/skate2-ps3-scrn13_656x369.jpg?ver=112_en_US" alt="Skate 2 ps3 Screenshot" /></p>
<p><strong>Battlefield 1943                                   PS3                 84%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/battlefield1943-screenshot_656x369.jpg?ver=112_en_US" alt="Battlefield 1943 Screenshot 9" /></p>
<p><strong>Need for Speed Shift                          PS3                 84%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/bmwm%203gt2%20screenshot%201_656x369.jpg?ver=112_en_US" alt="BMW M3 GT2 Screenshot 1" /></p>
<p><strong>Brutal Legend                                      X360                83%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/brutlx360scrnoxmexclusive03_656x369.jpg?ver=112_en_US" alt="Brutal Legend Screenshot 10" /></p>
<p><strong>NCAA Football 10                               X360                83%</strong></p>
<p><img style="FILTER: alpha(opacity=100); ZOOM: 1" src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/ncaa10multiscrnpippin12_656x369.jpg?ver=112_en_US" alt="NCAA 10 Football Screenshot 12" /></p>
<p><strong>Dead Space Extraction                      Wii                   82%</strong></p>
<p><img style="FILTER: alpha(opacity=100); ZOOM: 1" src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/screen_sewers_full_656x369.jpg?ver=112_en_US" alt="Dead Space Extraction Sewers Full" /></p>
<p><strong>Henry Hatsworth in Puzzling Adven   DS                   82%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/henryhatsworthpa-nds-screenshot4_656x369.jpg?ver=112_en_US" alt="Henry Hatsworth PA DS" /></p>
<p><strong>EA Sports Active                                Wii                   81%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/easactwiiscrnsssocialtennis_656x369.jpg?ver=112_en_US" alt="EA SPORTS Active Tennis Multiplayer" /></p>
<p><strong>Mirror’s Edge                                      PC                   81%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/mirrorsedge-ps3--screenshot4_656x369.jpg?ver=112_en_US" alt="Mirror's Edge PS3 Screenshot" /></p>
<p><strong>Tiger Woods PGA Tour 10                 PS3                 81%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/tiger-woods-10-xbox-360-screenshot-6_656x369.jpg?ver=112_en_US" alt="Tiger Woods 10 Xbox360 Screenshot 6" /></p>
<p><strong>NBA Live 10                                        PS3                 81%</strong></p>
<p><img src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/091002-10_656x369.jpg?ver=112_en_US" alt="NBA LIVE 10 Screen 10" /></p>
<p><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'"><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></span></p>
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		<title>EA welcomes Playfish to the family</title>
		<link>http://insideea.com/2009/11/16/ea-welcomes-playfish-to-the-family/</link>
		<comments>http://insideea.com/2009/11/16/ea-welcomes-playfish-to-the-family/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 14:42:59 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[News in General]]></category>
		<category><![CDATA[Social Media Gaming]]></category>
		<category><![CDATA[EA Interactive]]></category>
		<category><![CDATA[Playfish]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1452</guid>
		<description><![CDATA[
We were very excited to announce last week that EA had acquired Playfish™, a leading creator of social network games. The acquisition accelerates EA’s position in social entertainment and strengthens its focus on the transition to digital and social gaming. Playfish will operate within EA Interactive, a division of EA focused on the web and [...]]]></description>
			<content:encoded><![CDATA[<p style="TEXT-ALIGN: center"><img class="aligncenter" src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/restaurant-city-5_656x369.jpg?ver=111_en_US" alt="Restaurant City Screen 5" /></p>
<p style="BACKGROUND: white"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'">We were very excited to announce last week that EA had acquired Playfish™, a leading creator of social network games. The acquisition accelerates EA’s position in social entertainment and strengthens its focus on the transition to digital and social gaming. Playfish will operate within EA Interactive, a division of EA focused on the web and on wireless. </span></p>
<p style="BACKGROUND: white"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'">To understand more about the acquisition, I provide the official news release that announced the deal.</span></p>
<p style="BACKGROUND: white"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'">‘EA has acquired Playfish for approximately US$275 million in cash and approximately $US25 million in equity retention arrangements. In addition, the sellers are entitled to additional variable cash consideration, up to a maximum of US$100 million, contingent upon the achievement of certain performance milestones through December 31, 2011. </span></p>
<p style="BACKGROUND: white"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'">“Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space,” said Barry Cottle, Senior Vice President and General Manager of EA Interactive. “EAi has been successfully leading the charge for EA, and with the addition of proven expertise from Playfish, their broad consumer base and strong game brands, we’re moving ahead aggressively in our plans to lead in the category of cross-platform social entertainment.” </span></p>
<p style="BACKGROUND: white"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'">&#8220;The industry is undergoing dramatic transformation and joining EA is the ideal opportunity for us to push forward our goals to lead in the social entertainment evolution on a faster and much larger scale,&#8221; said Kristian Segerstrale, CEO and Co-founder of Playfish. “EAi’s vision and entrepreneurial culture are consistent with our own, and together, we are in position to be the company that defines new and innovative connected experiences that will change the way people play games.” </span></p>
<p style="BACKGROUND: white"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'">Playfish is one of the world’s largest and most respected social gaming companies with more than 150 million games installed and played worldwide on platforms such as Facebook®, MySpace™, Google™, Bebo, iPhone™ and Android. Playfish currently has over 60 million monthly active players across its ten titles – including Facebook hits Pet Society, Restaurant City, and Country Story – driving more than 1 billion game play sessions every month. </span></p>
<p style="BACKGROUND: white"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'">EAi is a division of EA focused on digital business, including EA Mobile™, Pogo™ and social gaming. Pogo is the #1 casual gaming destination in audience engagement across North America and Europe. And EA Mobile is the world&#8217;s #1 mobile games publisher with 34% market share in the U.S., and the leading games publisher on Apple&#8217;s App Store with such Top Paid Apps as <em>Rock Band®</em>, <em>Madden NFL10</em>, <em>The Sims™,</em> and <em>Tetris®</em>’. </span></p>
<p style="BACKGROUND: white; TEXT-ALIGN: center"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'"><img class="aligncenter" src="http://web-vassets.ea.com/u/f/eaonline/eaw/Assets/Richmedia/Image/Screenshots/pet-society-2_656x369.jpg?ver=111_en_US" alt="Pet Society Screen 2" /></span></p>
<p style="BACKGROUND: white"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'"><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></span></p>
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		<title>Keeping Bad Company?&#8230;..time to go back to the Battlefield</title>
		<link>http://insideea.com/2009/11/16/keeping-bad-company-time-to-go-back-to-the-battlefield/</link>
		<comments>http://insideea.com/2009/11/16/keeping-bad-company-time-to-go-back-to-the-battlefield/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 14:35:08 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Battlefield: Bad Company 2]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1444</guid>
		<description><![CDATA[
YES!  Dont&#8217;t you just Battlefield!
Battlefield: Bad Company 2 is on the way.
Set in the near future, the Battlefield: Bad Company single-player campaign drops gamers behind enemy lines as part of a squad of four soldiers &#8211; risking it all to go AWOL on a personal quest. Featuring a dramatic storyline flavoured with attitude, Battlefield: Bad [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-1445" title="bc2_arica_screen01" src="http://insideea.com/wp-content/uploads/2009/11/bc2_arica_screen01-600x337.jpg" alt="bc2_arica_screen01" width="600" height="337" /></p>
<p>YES!  Dont&#8217;t you just Battlefield!</p>
<p>Battlefield: Bad Company 2 is on the way.</p>
<p>Set in the near future, the Battlefield: Bad Company single-player campaign drops gamers behind enemy lines as part of a squad of four soldiers &#8211; risking it all to go AWOL on a personal quest. Featuring a dramatic storyline flavoured with attitude, Battlefield: Bad Company leads gamers far from the traditional frontlines on a wild ride with a group of renegade soldiers who decide that sometimes the gratitude of a nation just isn’t enough.</p>
<p>The Battlefield: Bad Company cinematic single-player experience captures the freedom and intensity of the Battlefield series’ multiplayer sandbox gameplay in a dynamic world where nearly everything is destructible. Players have total freedom to be daring and innovative, adapting to and tackling challenges in unexpected Battlefield-style ways. Create sniping positions by blowing out a piece of a wall or drive your tank straight through a small house. The ever-changing battlefield forces players, their teammates and enemies to react accordingly.</p>
<p>The game also features the all new, objective based multiplayer game mode &#8220;Gold Rush&#8221;, supporting 24 players online. Play as attackers and defenders and make full use of the tactical destruction as well as the unique vehicle experience of Battlefield: Bad Company.</p>
<p>Battlefield: Bad Company is the first game built from the ground up for next-generation consoles using DICE’s bleeding-edge Frostbite game engine, delivering unrivalled graphics, effects and gameplay.</p>
<p>Take a look at the multiplayer Beta below on this awesome video:</p>
<p><object id="flash_ep" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="656" height="369" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="flash_ep" /><param name="wmode" value="opaque" /><param name="scale" value="noscale" /><param name="salign" value="tl" /><param name="bgcolor" value="#000000" /><param name="allowfullscreen" value="true" /><param name="allowNetworking" value="all" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value="configFile=http://www.ea.com/xml/video_embed/60c62e67e20c4210VgnVCM100000ab65140aRCRD&amp;singleVideoEmbedCode=http://www.ea.com/xml/video_embed/60c62e67e20c4210VgnVCM100000ab65140aRCRD&amp;playerSize=xlarge&amp;epItemDelay=4500&amp;loopVideo=false&amp;textColor=#ffffff&amp;btnOutColor=#ffffff&amp;btnOverColor=#2d83f7&amp;btnDownColor=#155eca&amp;controlsBGColor=#000000&amp;server=http://www.ea.com&amp;logoImage=http://web-static.ea.com//portal/images/site_logos/watermark.png&amp;locale=/studio/videoLocale" /><param name="src" value="http://ll-319.ea.com/static/u/f/eaonline/eaw/portal/media/swf/editorialPod.swf" /><embed id="flash_ep" type="application/x-shockwave-flash" width="656" height="369" src="http://ll-319.ea.com/static/u/f/eaonline/eaw/portal/media/swf/editorialPod.swf" allownetworking="all" wmode="opaque" scale="noscale" salign="tl" bgcolor="#000000" allowfullscreen="true" allowscriptaccess="always" flashvars="configFile=http://www.ea.com/xml/video_embed/60c62e67e20c4210VgnVCM100000ab65140aRCRD&amp;singleVideoEmbedCode=http://www.ea.com/xml/video_embed/60c62e67e20c4210VgnVCM100000ab65140aRCRD&amp;playerSize=xlarge&amp;epItemDelay=4500&amp;loopVideo=false&amp;textColor=#ffffff&amp;btnOutColor=#ffffff&amp;btnOverColor=#2d83f7&amp;btnDownColor=#155eca&amp;controlsBGColor=#000000&amp;server=http://www.ea.com&amp;logoImage=http://web-static.ea.com//portal/images/site_logos/watermark.png&amp;locale=/studio/videoLocale" name="flash_ep"></embed></object></p>
<p>And limited edition unlocks on this video here:</p>
<p><object id="flash_ep" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="656" height="369" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="flash_ep" /><param name="wmode" value="opaque" /><param name="scale" value="noscale" /><param name="salign" value="tl" /><param name="bgcolor" value="#000000" /><param name="allowfullscreen" value="true" /><param name="allowNetworking" value="all" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value="configFile=http://www.ea.com/xml/video_embed/45344ce0f0d74210VgnVCM100000ab65140aRCRD&amp;singleVideoEmbedCode=http://www.ea.com/xml/video_embed/45344ce0f0d74210VgnVCM100000ab65140aRCRD&amp;playerSize=xlarge&amp;epItemDelay=4500&amp;loopVideo=false&amp;textColor=#ffffff&amp;btnOutColor=#ffffff&amp;btnOverColor=#2d83f7&amp;btnDownColor=#155eca&amp;controlsBGColor=#000000&amp;server=http://www.ea.com&amp;logoImage=http://web-static.ea.com//portal/images/site_logos/watermark.png&amp;locale=/studio/videoLocale" /><param name="src" value="http://ll-319.ea.com/static/u/f/eaonline/eaw/portal/media/swf/editorialPod.swf" /><embed id="flash_ep" type="application/x-shockwave-flash" width="656" height="369" src="http://ll-319.ea.com/static/u/f/eaonline/eaw/portal/media/swf/editorialPod.swf" allownetworking="all" wmode="opaque" scale="noscale" salign="tl" bgcolor="#000000" allowfullscreen="true" allowscriptaccess="always" flashvars="configFile=http://www.ea.com/xml/video_embed/45344ce0f0d74210VgnVCM100000ab65140aRCRD&amp;singleVideoEmbedCode=http://www.ea.com/xml/video_embed/45344ce0f0d74210VgnVCM100000ab65140aRCRD&amp;playerSize=xlarge&amp;epItemDelay=4500&amp;loopVideo=false&amp;textColor=#ffffff&amp;btnOutColor=#ffffff&amp;btnOverColor=#2d83f7&amp;btnDownColor=#155eca&amp;controlsBGColor=#000000&amp;server=http://www.ea.com&amp;logoImage=http://web-static.ea.com//portal/images/site_logos/watermark.png&amp;locale=/studio/videoLocale" name="flash_ep"></embed></object></p>
<p><strong>EA</strong>rl</p>
<p>Some more screenshots for you to enjoy&#8230;&#8230;&#8230;</p>
<p><img class="aligncenter size-large wp-image-1446" title="bc2_arica_screen06" src="http://insideea.com/wp-content/uploads/2009/11/bc2_arica_screen06-600x338.jpg" alt="bc2_arica_screen06" width="600" height="338" /></p>
<p><span id="more-1444"></span></p>
<p><img class="aligncenter size-large wp-image-1448" title="bc2_arica_screen10" src="http://insideea.com/wp-content/uploads/2009/11/bc2_arica_screen10-600x337.jpg" alt="bc2_arica_screen10" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1449" title="bc2_arica_screen11" src="http://insideea.com/wp-content/uploads/2009/11/bc2_arica_screen11-600x338.jpg" alt="bc2_arica_screen11" width="600" height="338" /></p>
<p><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A look into Mass Effect 2&#8230;&#8230;</title>
		<link>http://insideea.com/2009/11/16/a-look-into-mass-effect-2/</link>
		<comments>http://insideea.com/2009/11/16/a-look-into-mass-effect-2/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 14:11:51 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Bioware]]></category>
		<category><![CDATA[Mass Effect 2]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1430</guid>
		<description><![CDATA[
As requested, by many of you, latest screenshots from Mass Effect 2. 







© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners
          ]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-1431" title="legion_1" src="http://insideea.com/wp-content/uploads/2009/11/legion_1-600x337.jpg" alt="legion_1" width="600" height="337" /></p>
<p>As requested, by many of you, latest screenshots from Mass Effect 2. </p>
<p><img class="aligncenter size-large wp-image-1432" title="legion_2" src="http://insideea.com/wp-content/uploads/2009/11/legion_2-600x337.jpg" alt="legion_2" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1434" title="masseffectshot" src="http://insideea.com/wp-content/uploads/2009/11/masseffectshot-600x337.jpg" alt="masseffectshot" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1435" title="masseffecttwo513" src="http://insideea.com/wp-content/uploads/2009/11/masseffecttwo513-600x337.jpg" alt="masseffecttwo513" width="600" height="337" /></p>
<p><span id="more-1430"></span></p>
<p><img class="aligncenter size-large wp-image-1437" title="masseffecttwo611" src="http://insideea.com/wp-content/uploads/2009/11/masseffecttwo611-600x337.jpg" alt="masseffecttwo611" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1438" title="masseffecttwo617" src="http://insideea.com/wp-content/uploads/2009/11/masseffecttwo617-600x337.jpg" alt="masseffecttwo617" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1439" title="masseffecttwo624" src="http://insideea.com/wp-content/uploads/2009/11/masseffecttwo624-600x337.jpg" alt="masseffecttwo624" width="600" height="337" /></p>
<p><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<title>Those who work in Hell&#8230;..</title>
		<link>http://insideea.com/2009/11/16/those-who-work-in-hell/</link>
		<comments>http://insideea.com/2009/11/16/those-who-work-in-hell/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 13:53:58 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Developer Insight]]></category>
		<category><![CDATA[Dante's Inferno]]></category>
		<category><![CDATA[Visceral Games]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1418</guid>
		<description><![CDATA[
 
Following in our profile series, we continue to introduce you to more members of the Dante&#8217;s Inferno Team.
First up, let&#8217;s introduce you to the latest member of the team to be profiled.  Rachel Mina Cross.

Title: Lead Lighter
What is it you do here on Dante&#8217;s Inferno?
I work with a talented team of six lighters who along [...]]]></description>
			<content:encoded><![CDATA[<p><a id="myphotolink" href="http://www.facebook.com/photo.php?pid=9219568&amp;id=158844580110"></a></p>
<p style="TEXT-ALIGN: center"><img class="aligncenter size-large wp-image-1419" title="dante_s_inferno_death" src="http://insideea.com/wp-content/uploads/2009/11/dante_s_inferno_death-600x420.jpg" alt="dante_s_inferno_death" width="600" height="420" /> </p>
<p>Following in our profile series, we continue to introduce you to more members of the Dante&#8217;s Inferno Team.</p>
<p>First up, let&#8217;s introduce you to the latest member of the team to be profiled.  Rachel Mina Cross.</p>
<p style="TEXT-ALIGN: center"><img id="myphoto" class="aligncenter" src="http://photos-b.ak.fbcdn.net/hphotos-ak-snc3/hs114.snc3/16142_342782530110_158844580110_9699218_802660_n.jpg" alt="" /></p>
<p><strong>Title:</strong> Lead Lighter</p>
<p><strong>What is it you do here on Dante&#8217;s Inferno?</strong><br />
I work with a talented team of six lighters who along with the VFX team add to the final look of the game.</p>
<p><strong>What&#8217;s a typical day for you here at EA?</strong><br />
I get in and attend morning dailies, head to the gym at lunch. My afternoons will include Lighting reviews, meetings, updating Lighting schedules and any work that I do at my desk is essentially adding lights to Dante&#8217;s path to lead him deeper and deeper into hell!!</p>
<p><strong>What do you enjoy so much about Dante&#8217;s Inferno?</strong><br />
The creative background environments and amazing concept art for this game makes my job so much fun!!</p>
<p><strong>Where do you belong in hell?</strong><br />
Gluttony – I crave cake and other yummy snacks! Especially around 3pm:).</p>
<p> </p>
<p style="TEXT-ALIGN: center"><img id="myphoto" class="aligncenter" src="http://photos-e.ak.fbcdn.net/hphotos-ak-snc3/hs097.snc3/16466_335885675110_158844580110_9591129_1898382_n.jpg" alt="" /></p>
<p><strong>Name:</strong> Greg Reisdorf</p>
<p><strong>Title:</strong> Level Designer</p>
<p><strong>What is it you do here on Dante&#8217;s Inferno?</strong><br />
I get to make the levels of hell! From the initial concept (based on the poem, of course) to the super secret hidden cambers that only 1 gamer in every 1,000 will find. I get to come up with ideas, put them in a computer and make them come to life. I also get to find out how bad most of my ideas actually are, it takes a lot of iteration and play time to get things right. However there are some ideas that are just no good at all. That&#8217;s when you have to know how to kill your babies, and where better to do that than hell. I&#8217;ve killed a lot of my babies&#8230; most were disfigured and mutilated from the start. But some I nurtured and tried to raise. But at the end of the day if you don&#8217;t kill that bad baby then someone else, generally a producer(baby killers), will. So I create levels by killing my babies.</p>
<p><strong>What&#8217;s a typical day for you here at EA?</strong><br />
Since we are close to finaling the game my days currently go a little like:<br />
1) Get in, get coffee<br />
2) Review one of my levels with the other departments and leads<br />
3) Try to fix any major issues from the review<br />
4) Lunch<br />
5) Coffee<br />
6) Keep trying to fix stuff<br />
7) Get tired of fixing stuff and play the game.<br />
 <img src='http://insideea.com/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Coffee<br />
9) Fix some more stuff<br />
10) Help someone else fix something I broke a long time ago.<br />
11) Think about adding something cool&#8230; get my baby killed&#8230; go back to fixing stuff<br />
12) Help someone fix something that I just broke when I was trying to fix something else.</p>
<p><strong>What do you enjoy so much about Dante&#8217;s Inferno?</strong><br />
The carnage and the variety in the levels of hell. There is a ton of awesome background information and great ideas that we get to pull from when creating the gameplay spaces, scenarios and puzzles.</p>
<p><strong>Where do you belong in hell?</strong><br />
I&#8217;m pretty sure I would be sent to Greed.</p>
<p>Before we sign off from the team.  Take a look at the latest Developer Insight Video&#8230;Heresy. </p>
<p><object id="flash_ep" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="656" height="369" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="flash_ep" /><param name="wmode" value="opaque" /><param name="scale" value="noscale" /><param name="salign" value="tl" /><param name="bgcolor" value="#000000" /><param name="allowfullscreen" value="true" /><param name="allowNetworking" value="all" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value="configFile=http://www.ea.com/xml/video_embed/63d8c7543c4e4210VgnVCM100000ab65140aRCRD&amp;singleVideoEmbedCode=http://www.ea.com/xml/video_embed/63d8c7543c4e4210VgnVCM100000ab65140aRCRD&amp;playerSize=xlarge&amp;epItemDelay=4500&amp;loopVideo=false&amp;textColor=#ffffff&amp;btnOutColor=#ffffff&amp;btnOverColor=#2d83f7&amp;btnDownColor=#155eca&amp;controlsBGColor=#000000&amp;server=http://www.ea.com&amp;logoImage=http://web-static.ea.com//portal/images/site_logos/watermark.png&amp;locale=/studio/videoLocale" /><param name="src" value="http://ll-319.ea.com/static/u/f/eaonline/eaw/portal/media/swf/editorialPod.swf" /><embed id="flash_ep" type="application/x-shockwave-flash" width="656" height="369" src="http://ll-319.ea.com/static/u/f/eaonline/eaw/portal/media/swf/editorialPod.swf" allownetworking="all" wmode="opaque" scale="noscale" salign="tl" bgcolor="#000000" allowfullscreen="true" allowscriptaccess="always" flashvars="configFile=http://www.ea.com/xml/video_embed/63d8c7543c4e4210VgnVCM100000ab65140aRCRD&amp;singleVideoEmbedCode=http://www.ea.com/xml/video_embed/63d8c7543c4e4210VgnVCM100000ab65140aRCRD&amp;playerSize=xlarge&amp;epItemDelay=4500&amp;loopVideo=false&amp;textColor=#ffffff&amp;btnOutColor=#ffffff&amp;btnOverColor=#2d83f7&amp;btnDownColor=#155eca&amp;controlsBGColor=#000000&amp;server=http://www.ea.com&amp;logoImage=http://web-static.ea.com//portal/images/site_logos/watermark.png&amp;locale=/studio/videoLocale" name="flash_ep"></embed></object><br />
 </p>
<p style="TEXT-ALIGN: center"><span><strong>The Dante&#8217;s Inferno art leads standing at the Gates of Hell, at the Cantor Art Center at Stanford University, Palo Alto, CA.</strong></span></p>
<p style="TEXT-ALIGN: center"><span> </span> </p>
<p style="TEXT-ALIGN: center"><span><a id="myphotolink" href="http://www.facebook.com/photo.php?pid=6383867&amp;id=158844580110"><img id="myphoto" class="aligncenter" src="http://photos-d.ak.fbcdn.net/hphotos-ak-snc3/hs114.snc3/16142_345845615110_158844580110_9740157_3737569_n.jpg" alt="" /></a></span></p>
<p style="TEXT-ALIGN: center"><span><a id="myphotolink" href="http://www.facebook.com/photo.php?pid=9219568&amp;id=158844580110"><img id="myphoto" class="aligncenter" src="http://photos-b.ak.fbcdn.net/hphotos-ak-snc3/hs114.snc3/16142_342686440110_158844580110_9697843_1537610_n.jpg" alt="" width="603" height="423" /></a></span></p>
<p><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<item>
		<title>The game of Hell!</title>
		<link>http://insideea.com/2009/11/16/the-game-of-hell/</link>
		<comments>http://insideea.com/2009/11/16/the-game-of-hell/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 13:47:51 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Dante's Inferno]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1422</guid>
		<description><![CDATA[
Dante&#8217;s Inferno is certainly creating a storm of interest out there.  So what better time to get a better insight into what the game is all about.
I have secured this latest press release from the team, which reveals a lot of detail about what you can expect.
Andare all’Inferno. Translation: Go to Hell.
EA’s Dante’s Inferno will [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-1421" title="lust_screenshot_14finishedwatermark" src="http://insideea.com/wp-content/uploads/2009/11/lust_screenshot_14finishedwatermark-600x337.jpg" alt="lust_screenshot_14finishedwatermark" width="600" height="337" /></p>
<p>Dante&#8217;s Inferno is certainly creating a storm of interest out there.  So what better time to get a better insight into what the game is all about.</p>
<p>I have secured this latest press release from the team, which reveals a lot of detail about what you can expect.</p>
<p><strong>Andare all’Inferno. Translation: Go to Hell.</strong></p>
<p>EA’s <em>Dante’s Inferno</em> will take gamers to the western world’s most definitive view of the afterlife as created in the 13<sup>th</sup> century by the Italian poet Dante Alighieri in part one of his epic classic, “The Divine Comedy.”  The game is shipping in 2010 for the PLAYSTATION 3, Xbox 360 and the PSP.</p>
<p>EA’s <em>Dante’s Inferno</em> tells an adapted story that focuses on delivering a blockbuster 3<sup>rd</sup> person action game experience while bringing Alighieri’s depiction of Hell to the medium. Players assume the role of Dante, who descends into Hell after returning home to find his beloved Beatrice murdered, with Lucifer seducing her soul into the underworld. Dante sets out on a rescue mission to save Beatrice, but he soon realizes he is also in Hell to face his own demons and ultimately to redeem himself.</p>
<p>Players will take Dante through nine unique circles of Hell as mapped out and described by Alighieri: limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery.  Each circle will showcase its own distinct look, with demons, monsters, damned and geography that are crafted straight from the poem’s vivid descriptions.</p>
<p>To take down the demons of Hell, Dante is outfitted with two primary weapons: the Scythe he takes from Death and the Holy Cross given to him by Beatrice, which has spiritual powers that will help Dante collect souls and spells from the creatures he defeats on his journey. The game also features a deep upgrade system so gamers can customize their abilities to their specific gameplay style, something they’ll need as Dante comes face to face with Hell’s fiercest beasts and bosses. If successful, Dante will be able to tame certain beasts, exacting their will and turning Hell’s punishments back on itself.</p>
<p>Built on the same technology as the award-winning <em>Dead Space™</em>, <em>Dante’s Inferno</em> will deliver a fast, fluid and responsive combat experience running at 60 frames per second, a must-have for the action adventure genre. The game is being built by Visceral Games™, with the same attention to polish the studio has become known for with <em>Dead Space</em>.   </p>
<p><img class="aligncenter size-large wp-image-1425" title="lust_screenshot_54finishedwatermark" src="http://insideea.com/wp-content/uploads/2009/11/lust_screenshot_54finishedwatermark1-600x337.jpg" alt="lust_screenshot_54finishedwatermark" width="600" height="337" /></p>
<p><strong>Key Features</strong> </p>
<ul>
<li><strong>An Epic Adaptation of a Classic</strong> – Based on part one of Dante Alighieri’s classic poem “The Divine Comedy,” <em>Dante’s Inferno</em> is a 3<sup>rd</sup> person action adventure game that takes Dante on an epic journey through Hell as he seeks to rescue the soul of his beloved Beatrice. </li>
<li><strong>The Nine Circles of Hell –</strong> Just like the poem, players will descend through Dante’s unique nine circles of Hell: limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery.  Each circle features distinct environments, enemies and story elements befitting the sins committed by their inhabitants. </li>
<li><strong>Control the Beasts of Hell –</strong> <em>Dante’s Inferno</em> features large scale beasts and bosses, some of which Dante will be able to fully tame, utilizing them to throw back Hell’s wrath to its minions. </li>
<li><strong>Fast, Addictive, Responsive Combat</strong> – Dante fights through the nine circles armed with Death’s Scythe and Beatrice’s Holy Cross, with magic powers and a deep, customizable upgrade system helping the player take full advantage of a fast and fluid gameplay experience that will never run at lower than 60 frames per second. </li>
<li><strong>Bring Hell With You Wherever You Go –</strong> Dante’s Inferno gives PSP owners the same level of fast, responsive gameplay through all nine detailed and unique circles of hell the team is aiming to achieve on the consoles. </li>
<li><strong>Visceral Games Stamp of Approval </strong>– From the award-winning studio that created the critically-acclaimed <em>Dead Space</em>, <em>Dante’s Inferno</em> will receive the same relentless focus on quality and polish Visceral Games has become known for. </li>
<li><strong>Be Righteous or Unholy</strong> &#8211; choose to punish or absolve the damned, affecting your character&#8217;s abilities throughout the game.</li>
</ul>
<p><img class="aligncenter size-large wp-image-1423" title="lust_screenshot_40finishedwatermark" src="http://insideea.com/wp-content/uploads/2009/11/lust_screenshot_40finishedwatermark-600x337.jpg" alt="lust_screenshot_40finishedwatermark" width="600" height="337" /></p>
<p><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<title>EA SPORTS MMA&#8230;.latest screenshots</title>
		<link>http://insideea.com/2009/11/16/ea-sports-mma-latest-screenshots/</link>
		<comments>http://insideea.com/2009/11/16/ea-sports-mma-latest-screenshots/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 13:21:15 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[EA Sports]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[EA SPORTS MMA]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1409</guid>
		<description><![CDATA[
Judging by the emails I get, EA SPORTS MMA is one of the most anticipated sports games around.
So to satisfy the voracious appetite you MMA fans have&#8230;.here&#8217;s some of the latest screenshots.
EArl





© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners
        [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-1410" title="easports_mma_scrn-0001_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/easports_mma_scrn-0001_bmp_jpgcopy-600x337.jpg" alt="easports_mma_scrn-0001_bmp_jpgcopy" width="600" height="337" /></p>
<p>Judging by the emails I get, EA SPORTS MMA is one of the most anticipated sports games around.</p>
<p>So to satisfy the voracious appetite you MMA fans have&#8230;.here&#8217;s some of the latest screenshots.</p>
<p><strong>EA</strong>rl</p>
<p><img class="aligncenter size-large wp-image-1411" title="easports_mma_scrn-0002_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/easports_mma_scrn-0002_bmp_jpgcopy-600x337.jpg" alt="easports_mma_scrn-0002_bmp_jpgcopy" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1412" title="easports_mma_scrn-0003_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/easports_mma_scrn-0003_bmp_jpgcopy-600x337.jpg" alt="easports_mma_scrn-0003_bmp_jpgcopy" width="600" height="337" /></p>
<p><span id="more-1409"></span></p>
<p><img class="aligncenter size-large wp-image-1414" title="easports_mma_scrn-0005_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/easports_mma_scrn-0005_bmp_jpgcopy-600x337.jpg" alt="easports_mma_scrn-0005_bmp_jpgcopy" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1415" title="easports_mma_scrn-0006_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/easports_mma_scrn-0006_bmp_jpgcopy-600x337.jpg" alt="easports_mma_scrn-0006_bmp_jpgcopy" width="600" height="337" /></p>
<p><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<title>Are you ready for the zombie apocalypse this week&#8230;&#8230;&#8230;&#8230;&#8230;.?</title>
		<link>http://insideea.com/2009/11/16/are-you-ready-for-the-zombie-apocalypse-this-week/</link>
		<comments>http://insideea.com/2009/11/16/are-you-ready-for-the-zombie-apocalypse-this-week/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 13:03:10 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Left 4 Dead 2]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1399</guid>
		<description><![CDATA[
Yes&#8230;.this week&#8230;.prepare to be scared witless.  It’s time for the launch of Left 4 Dead 2 by the superb Valve.
Set in the zombie apocalypse, Left 4 Dead 2 (L4D2) is the highly anticipated sequel to the award-winning Left 4 Dead, the #1 co-op game of 2008.
This co-operative action horror FPS takes you and your friends [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-1400" title="_c3m3_shantytown0239_tga_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/c3m3_shantytown0239_tga_jpgcopy-600x375.jpg" alt="_c3m3_shantytown0239_tga_jpgcopy" width="600" height="375" /></p>
<p>Yes&#8230;.this week&#8230;.prepare to be scared witless.  It’s time for the launch of Left 4 Dead 2 by the superb Valve.</p>
<p>Set in the zombie apocalypse, Left 4 Dead 2 (L4D2) is the highly anticipated sequel to the award-winning Left 4 Dead, the #1 co-op game of 2008.</p>
<p>This co-operative action horror FPS takes you and your friends through the cities, swamps and cemeteries of the Deep South, from Savannah to New Orleans across five expansive campaigns.</p>
<p>You’ll play as one of four new survivors armed with a wide and devastating array of classic and upgraded weapons. In addition to firearms, you’ll also get a chance to take out some aggression on infected with a variety of carnage-creating melee weapons, from chainsaws to axes and even the deadly frying pan.</p>
<p>You’ll be putting these weapons to the test against (or playing as in Versus) three horrific and formidable new Special Infected. You’ll also encounter five new “uncommon” common infected, including the terrifying Mudmen.</p>
<p>Helping to take L4D’s frantic, action-packed gameplay to the next level is AI Director 2.0. This improved Director has the ability to procedurally change the weather you’ll fight through and the pathways you’ll take, in addition to tailoring the enemy population, effects, and sounds to match your performance. L4D2 promises a satisfying and uniquely challenging experience every time the game is played, custom-fitted to your style of play.</p>
<p>Cant wait&#8230;&#8230;..take a look at these screenshots to get you in the mood.</p>
<p><strong>EA</strong>rl</p>
<p>Take a look at the latest trailer here: </p>
<p> <object id="flash_ep" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="656" height="369" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="flash_ep" /><param name="wmode" value="opaque" /><param name="scale" value="noscale" /><param name="salign" value="tl" /><param name="bgcolor" value="#000000" /><param name="allowfullscreen" value="true" /><param name="allowNetworking" value="all" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value="configFile=http://www.ea.com/xml/video_embed/64920edb03fd4210VgnVCM100000ab65140aRCRD&amp;singleVideoEmbedCode=http://www.ea.com/xml/video_embed/64920edb03fd4210VgnVCM100000ab65140aRCRD&amp;playerSize=xlarge&amp;epItemDelay=4500&amp;loopVideo=false&amp;textColor=#ffffff&amp;btnOutColor=#ffffff&amp;btnOverColor=#2d83f7&amp;btnDownColor=#155eca&amp;controlsBGColor=#000000&amp;server=http://www.ea.com&amp;logoImage=http://web-static.ea.com//portal/images/site_logos/watermark.png&amp;locale=/studio/videoLocale" /><param name="src" value="http://ll-319.ea.com/static/u/f/eaonline/eaw/portal/media/swf/editorialPod.swf" /><embed id="flash_ep" type="application/x-shockwave-flash" width="656" height="369" src="http://ll-319.ea.com/static/u/f/eaonline/eaw/portal/media/swf/editorialPod.swf" allownetworking="all" wmode="opaque" scale="noscale" salign="tl" bgcolor="#000000" allowfullscreen="true" allowscriptaccess="always" flashvars="configFile=http://www.ea.com/xml/video_embed/64920edb03fd4210VgnVCM100000ab65140aRCRD&amp;singleVideoEmbedCode=http://www.ea.com/xml/video_embed/64920edb03fd4210VgnVCM100000ab65140aRCRD&amp;playerSize=xlarge&amp;epItemDelay=4500&amp;loopVideo=false&amp;textColor=#ffffff&amp;btnOutColor=#ffffff&amp;btnOverColor=#2d83f7&amp;btnDownColor=#155eca&amp;controlsBGColor=#000000&amp;server=http://www.ea.com&amp;logoImage=http://web-static.ea.com//portal/images/site_logos/watermark.png&amp;locale=/studio/videoLocale" name="flash_ep"></embed></object></p>
<p><img class="aligncenter size-large wp-image-1401" title="c3m2_swamp_02_tga_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/c3m2_swamp_02_tga_jpgcopy-600x375.jpg" alt="c3m2_swamp_02_tga_jpgcopy" width="600" height="375" /></p>
<p><img class="aligncenter size-large wp-image-1402" title="c5m1_waterfront0107__01_tga_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/c5m1_waterfront0107__01_tga_jpgcopy-600x375.jpg" alt="c5m1_waterfront0107__01_tga_jpgcopy" width="600" height="375" /></p>
<p><span id="more-1399"></span></p>
<p><img class="aligncenter size-large wp-image-1404" title="c5m3_cemetery1596_01_tga_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/c5m3_cemetery1596_01_tga_jpgcopy-600x375.jpg" alt="c5m3_cemetery1596_01_tga_jpgcopy" width="600" height="375" /></p>
<p><img class="aligncenter size-large wp-image-1405" title="xxc5m4_bridge0412" src="http://insideea.com/wp-content/uploads/2009/11/xxc5m4_bridge0412-600x375.jpg" alt="xxc5m4_bridge0412" width="600" height="375" /></p>
<p><img class="aligncenter size-large wp-image-1406" title="xxc5m4_bridge0744_tga_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/xxc5m4_bridge0744_tga_jpgcopy-600x375.jpg" alt="xxc5m4_bridge0744_tga_jpgcopy" width="600" height="375" /></p>
<p><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<title>It&#8217;s time to grab that mic, drumsticks &amp; guitar for Sgt. Pepper</title>
		<link>http://insideea.com/2009/11/16/its-time-to-grab-that-mic-drumsticks-guitar-for-sgt-pepper/</link>
		<comments>http://insideea.com/2009/11/16/its-time-to-grab-that-mic-drumsticks-guitar-for-sgt-pepper/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 12:41:59 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Sgt. Pepper’s Lonely Hearts Club Band]]></category>
		<category><![CDATA[The Beatles Rock Band]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1391</guid>
		<description><![CDATA[
Loving Beatles Rockband?  How about downloading, arguably, their most famous album this week? 
Sgt. Pepper’s Lonely Hearts Club Band becomes the second full album from The Beatles to hit The Beatles: Rock Band Music Store since the video game’s launch on September 9, 2009. Last month MTV Games and Harmonix released Abbey Road (1969) as the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-1392" title="Pepper_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/Pepper_bmp_jpgcopy-600x337.jpg" alt="Pepper_bmp_jpgcopy" width="600" height="337" /></p>
<p>Loving Beatles Rockband?  How about downloading, arguably, their most famous album this week? </p>
<p>Sgt. Pepper’s Lonely Hearts Club Band becomes the second full album from The Beatles to hit The Beatles: Rock Band Music Store since the video game’s launch on September 9, 2009. Last month MTV Games and Harmonix released Abbey Road (1969) as the first full downloadable album for use in the game. Additionally, “All You Need Is Love,” the first downloadable track available for the game, has shown similar success with more than 100,000 downloads to date on XboxLIVE® online entertainment network and all Apple Corps Ltd., MTV Games, Harmonix and Microsoft proceeds benefiting Doctors Without Borders/Médecins Sans Frontières (MSF).</p>
<p>With “Sgt. Pepper’s Lonely Hearts Club Band,” “With A Little Help From My Friends,” “Lucy In The Sky With Diamonds,” “Getting Better,” and “Good Morning Good Morning” already included on The Beatles: Rock Band game disc, players will now be able to play songs from, and complete, the entire Sgt. Pepper’s Lonely Hearts Club Band album.</p>
<p>Available for Xbox 360® video game and entertainment system from Microsoft (Nov. 17) and PlayStation®3 System (Nov. 19):</p>
<p>Individual Sgt. Pepper’s Lonely Hearts Club Band singles: “Fixing A Hole,” “She’s Leaving Home,” “Being For The Benefit of Mr. Kite!,” “Within You Without You,” “When I’m Sixty-Four,” “Lovely Rita,” “Sgt. Pepper’s Lonely Hearts Club Band (Reprise)” and “A Day In The Life.”</p>
<p>Price: £.99 UK (160 Microsoft Points for Xbox 360) per each individual track</p>
<p>The “Complete The Album Pack” features:<br />
Sgt. Pepper’s Lonely Hearts Club Band singles: “Fixing A Hole,” “She’s Leaving Home,” “Being For The Benefit of Mr. Kite!,” “Within You Without You,” “When I’m Sixty-Four,” “Lovely Rita,” “Sgt. Pepper’s Lonely Hearts Club Band (Reprise)” and “A Day In The Life.”</p>
<p>Price: £7.49 (1080 Microsoft Points for Xbox 360) for “Complete The Album Pack”</p>
<p>Available for Wii (Nov. 17):</p>
<p>Individual Sgt. Pepper’s Lonely Hearts Club Band singles: “Fixing A Hole,” “She’s Leaving Home,” “Being For The Benefit of Mr. Kite!,” “Within You Without You,” “When I’m Sixty-Four,” “Lovely Rita,” “Sgt. Pepper’s Lonely Hearts Club Band (Reprise)” and “A Day In The Life.”</p>
<p>Price: $2.00 USD (200 Wii Points™) per each individual track</p>
<p>As previously announced the complete Rubber Soul (1965) album will be released as downloadable content in December. The Beatles: Rock Band downloadable content is available for purchase on the Xbox LIVE, PlayStation®Network and via the in-game The Beatles: Rock Band Music Store for Wii™ using Wii Points purchased through the Wii Shop Channel.</p>
<p><img class="aligncenter size-large wp-image-1393" title="Pepperland_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/Pepperland_bmp_jpgcopy-600x337.jpg" alt="Pepperland_bmp_jpgcopy" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1394" title="SgtPepper_bmp_jpgcopy" src="http://insideea.com/wp-content/uploads/2009/11/SgtPepper_bmp_jpgcopy-600x337.jpg" alt="SgtPepper_bmp_jpgcopy" width="600" height="337" /></p>
<p><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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		<title>SKATE 3&#8230;get ready to leap back on your board in May 2010</title>
		<link>http://insideea.com/2009/11/16/skate-3-get-ready-to-leap-back-on-your-board-in-may-2010/</link>
		<comments>http://insideea.com/2009/11/16/skate-3-get-ready-to-leap-back-on-your-board-in-may-2010/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 12:04:42 +0000</pubDate>
		<dc:creator>EArl</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[SKATE 3]]></category>

		<guid isPermaLink="false">http://insideea.com/?p=1383</guid>
		<description><![CDATA[
SKATETM 3 is coming&#8230;&#8230;May 2010.  I know many of you are huge SKATE fans&#8230;.so hoping this makes your day.
So what’s new? 
Here&#8217;s the latest PR from the Studio directly&#8230;&#8230;
&#8216;SKATE 3 breaks new ground by taking all of the camaraderie and competitive excitement of real-life skateboarding and brings it to the hands of gamers. Whether online or [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-1384" title="skate3_1st_look_4" src="http://insideea.com/wp-content/uploads/2009/11/skate3_1st_look_4-600x337.jpg" alt="skate3_1st_look_4" width="600" height="337" /></p>
<p><em>SKATE</em><em><sup>TM</sup></em><em> 3 is coming&#8230;&#8230;</em>May 2010.  I know many of you are huge SKATE fans&#8230;.so hoping this makes your day.</p>
<p>So what’s new? </p>
<p>Here&#8217;s the latest PR from the Studio directly&#8230;&#8230;</p>
<p>&#8216;<em>SKATE 3</em> breaks new ground by taking all of the camaraderie and competitive excitement of real-life skateboarding and brings it to the hands of gamers. Whether online or offline, players can now team up to build the ultimate skate crew in the definitive skateboarding co-op experience. In <em>SKATE 3</em>, players take part in team-based challenges, compete against rival crews and leave their mark on the all-new skater’s paradise, Port Carverton.</p>
<p>“The social and community aspects of the <em>SKATE </em>franchise are something we’ve always embraced, but we’ve never done anything to the scale you’re going to see in <em>SKATE 3</em>,” said Senior Producer, Jason DeLong. “We’re giving gamers a very unique experience by providing them with the tools they need to build their ultimate team or to create a team comprised entirely of their online friends.  From there, it’s all about proving yourself – teaming up, and throwing down.”</p>
<p>Players who pre-order <em>SKATE 3</em> get an unlock code that gives them exclusive access to the iconic Black Box Distribution Skate Park, home turf of Zero, Mystery, and Fallen skate teams. Black Box Distribution was founded in 2000 by Jamie Thomas, and houses and distributes some of skateboarding’s biggest selling brands .Pre-orders are available now at <a href="http://skate.ea.com/">http://skate.ea.com</a> or at participating retailers nationwide.</p>
<p><em>SKATE 3</em> features an all-new co-op mode where teammates can complete challenges together while advancing each other’s careers. From rewarding epic bails and fails with a beefed up Hall of Meat mode to honing your craft with the all-new skate.School, players of all skill levels have multiple ways to “kill it” in the game. The franchise also continues to raise the bar for user created content with the skate.Create feature suite, an innovative toolset that empowers gamers to truly express their skate style by creating their own graphics, videos, and skate parks.</p>
<p><em>SKATE 3</em> is being developed by Black Box, an Electronic Arts studio. <em>SKATE 3</em> will be released on PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system in May 2010.  More information can be found at <a href="http://skate.ea.com/">http://skate.ea.com</a> or follow us on Twitter at Hippyjump&#8217;.</p>
<p>Very cool news.</p>
<p><strong>EA</strong>rl</p>
<p><img class="aligncenter size-large wp-image-1386" title="skate3_1st_look_5" src="http://insideea.com/wp-content/uploads/2009/11/skate3_1st_look_5-600x337.jpg" alt="skate3_1st_look_5" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1387" title="skate3_1st_look_6" src="http://insideea.com/wp-content/uploads/2009/11/skate3_1st_look_6-600x337.jpg" alt="skate3_1st_look_6" width="600" height="337" /></p>
<p><img class="aligncenter size-large wp-image-1388" title="skate3_1st_look_9" src="http://insideea.com/wp-content/uploads/2009/11/skate3_1st_look_9-600x337.jpg" alt="skate3_1st_look_9" width="600" height="337" /></p>
<p><strong>© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners</strong></p>
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