The entrance to ‘Game On’ Delhi
Very cool insight into gaming in India and an illustration of one way that EA are trying to message out about building successful careers in videogames.
Last week, EA attended ‘Game On’ events held in Delhi and Mumbai. These events, organised by the MAAC, were aimed at raising the general awareness about careers in gaming in India.
En route to the event, fighting through the traffic
MAAC were the event organisers. Here’s a little more information on them….The Maya Academy of Advanced Cinematics (MAAC) is one of India’s leading educators in 3D Animation and Visual Effects. Founded in 2001 to cater to the specific needs of high-end 3D Animation and Visual Effects companies, MAAC is a division of Aptech Ltd. which is a key driver of education, training and content in various domains like, IT, Hospitality, Language with more than 3 lakh students in 35 countries. Today MAAC has a network of more than 70 academic centers spread across India and abroad, and a 30,000 alumni members who have been major contributors to the rapid growth of this exciting industry in India.
Inside MAAC Delhi: Students get vital development practice & schooling
With the rapid growth of the games industry globally and tremendous growth in India, MAAC is totally focused on driving initiatives to bring awareness about the scope of gaming as a great career option. To help drive awareness MAAC organised a specialized COUNTRY TOUR on GAMING in India and asked EA to join it in two key cities with Delhi on 20th Aug & Mumbai on 21st Aug. The GAMING TOUR focused on case studies and insight into the global gaming industry, how the education system in India is going to serve the gaming industry and a live gaming contest. The gaming event was introduced to more than 5000 students and professionals. Matthew Jeffery, Global Director of Talent Brand, represented EA.
’Game On’ Careers in Gaming event in Delhi entrance
EA’s Global Director of Talent Brand represented EA in Delhi
Jeffery messaged that EA is excited about gaming in India for several reasons and drew attention to the success of Indian films. ‘India has a rich culture and heritage. As we have seen from the worldwide success of Bollywood films, it is obvious that there is a Global appeal to Indian cultural films. Now the question is, which Indian games development studio will be the first to create a globally successful ‘AAA’ game? If it is possible in film, why not games? Just think that there are people sitting in this room who could have that potential to create such games. They could be the next Will Wright, Miyamoto or Kojima. EA aims to help and uncover that talent and nurture them. Very exciting times for gaming in India’.
Over 800 students and interested industry professionals crowded into the Auditorium
What makes India so exciting for growth? Jeffery continued to enthuse the audience: ‘We see India as a good long term growth opportunity for the industry. There is demand for consumer electronics/entertainment products like PC’s, LCD TV’s, Digital Camera’s, Mobile Phones and Game Consoles, and rapid adoption of internet with over 40 million current users. Those elements, plus new game offerings and delivery platforms will help the industry grow in this market. We see opportunity for long term growth. There is a strong talented pool of artists, programmers and game designers across India that can help contribute to the global interactive entertainment industry. We see potential here for talented individuals to build, grow and solidify a world class, unique gaming proposition. We also have to break through the myths of careers in gaming. Gaming is the fastest growing media segment, and offers jobs in a stable industry, well paid, with companies like EA that offer well defined career paths, including promotion prospects. And are fun ! The Indian games industry has so much potential. Individuals need to believe in what is possible and achievable and make a difference. Those bed room programmers, artists and game designers have to take risks, pursue a dream and start making those games that will place India on the gaming map’.
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