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06JulEA Across the Globe, Financial Results, Industry News, News in General, Online, Social Media Gaming Comments Off
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21Sep
Playfish have just celebrated their 3rd Birthday. Happy Birthday Playfish.
Tags: Playfish
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15SepCareer paths, Developer Insight, EA Having Fun, EA Offices across the World, Social Media Gaming, Social Networks, University Relations 558 Comments
Yes, it’s time to go behind the doors of Playfish
Just in. Smoking hot off the press. We all know that social gaming is exploding in growth. Playfish is one of those cool companies leading the charge in creating innovative, high quality and fun social games. Great games that trip off the tongue include Restaurant City, Pirates Ahoy, Hotel City and FIFA Superstars. The team have just released the critically acclaimed Madden Superstars. And there is so much more to come. Wish I could tell you more but you’ll have to wait and see. Nice surprises to come.
But behind all the great games, what’s it like to work for Playfish? That’s where this great video helps us wrestle open the doors of Playfish and see the faces behind the games describe their lives, challenges and fun at Playfish.
Let us know your views.
And yes……Playfish is recruiting right now. To learn more about Playfish visit: www.playfish.com To look for a job at Playfish, your next stop should be: www.jobs.ea.com
EArl
Here’s the new video:
© 2010 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners
Tags: Playfish
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08Apr
Have you checked in to Playfish latest sensation ‘Hotel City’? It is taking the web by storm, as you can see from the screen shot above from ‘Inside Social Games’ insight into web traffic.
Congrats to the team at Playfish who are on fire with creativity at the moment, (and yes they are recruiting for the very best talent now…. www.jobs.ea.com).
There is a real buzz surrounding Social Gaming, not just about its tremendous growth and success to date but also about its bright future, rich with lots of unrealised potential….and this means shed loads of fun for games players across the world. The adrenaline is really flowing at Playfish as they unleash their creative talent and their employees do what they are best at….creating fun for all.
Social gaming has been spurred by the spread of social networking, faster Internet connections and powerful mobile devices, which mean that game makers are experimenting with a host of innovations that drastically improve online play. The internet itself has ballooned in growth from 16 million users to 1.8 billion users in the last 15 years, driven by lower barriers of entry. Facebook is by far the largest Social Network with 400m unique users, with 200m of them playing games on the platform.
So far Playfish have created 12 online games, with over 61 million loyal fans who play their games worldwide. But what gives them real heart and energy for the future is an appreciation that they are at the start of a journey, with so much more to achieve. Look at the growth of Social Networks, particularly Facebook. The statistics below in the previous blog story really underline the breathtaking potential to reach out to new gamers across the world.
Social gaming is fundamentally changing the way the games industry does business. Gaming is moving from being a product-driven industry to being a service-driven industry, with the significant change in economics that comes along with that. The internet is really driving major evolutions in how games are made and distributed: they’re changing from physical to digital, from products to services, from standalone experiences to social experiences, and from upfront payments to ongoing payments. That is a radical overhauling of the traditional business model.
Social gaming is also a change in the way people traditionally play games. Social games can be about things like cooperation and competition – arguably those are far more compelling reasons to play than the journey through some solitary quest a game designer has written, even if it’s written very well.
That core ability has created an entirely new discipline of game design, which takes game design out of the experience inside the game itself. Rather, designers now must ask themselves, “How do we create an experience where people will want to talk outside of the game about what’s going on in the game, and bring other people into the game?”
This means that Playfish is able to bring games to where people hang out, and not ask them to identify as gamers. It’s a huge difference to a barrier of adoption, as witnessed by 200 million uniques right now. This sense of reaching ‘friends,’ not ‘gamers,’ is critical. This leads to a sense of “social adoption” in games. Rather than finding games through specialist game stores or dedicated game portals, you find games through friends.
Playfish has real energy about the future……..we will certainly bring you the latest news direct from the fishes mouth!
So let’s learn more about latest sensation ‘Hotel City’. Even better, click on the link below and go play it…..
Tags: Hotel City, Playfish
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08Apr
Hello all.
I have been spending some time looking at the great Social Media site Mashable. Scanning through the articles I pulled together some fascinating statistics.
All those gamers out there who wonder why companies like Playfish are so passionate about their future potential only need look at the growth of Facebook for example.
We truly do live in an interconnected instant communication society.
Blogs
- 15% of bloggers spend 10 or more hours a week blogging, according to Technorati’s State of the Blogosphere.
- 70% of bloggers are organically talking about brands on their blog
- 38% of bloggers post brand or product reviews
Facebook
- Second largest site on the web
- 400 million active global users
- 50% of active users log into the site each day. This equates to at least 175m users every 24 hours.
- More than 35m Facebook users update their status each day.
- Photo uploads have increased by more than 100% – Today there are 2.5bn uploads each month
- Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
- There are more than 3.5bn pieces of content shared each week on Facebook.
- More than 700,000 local businesses have active Pages on Facebook.
- Purpose-built Facebook pages have created more than 5.3bn fans.
- About 70% of Facebook users are outside the USA.
- There are more than 70 translations available
- More than 250 Facebook applications have over a million combined users each month.
- More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.
- Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices
Tags: Social Media
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