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06JulEA Across the Globe, Financial Results, Industry News, News in General, Online, Social Media Gaming Comments Off
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08Dec
Electronic Arts Inc. (NASDAQ:ERTS – News) today unveiled a slate of titles that are now available in the Google Chrome Web Store. At a Google Chrome event, EA showcased its popular gaming destination, Pogo™, which leveraged the Google Web Toolkit to transform Poppit!™ into an HTML5 title.
Pogo is already known to millions of monthly active users for its popular puzzle, word, card, casino and board games. Poppit! is available today in the Chrome Web Store as a free download. In future releases of Chrome, Poppit! will be bundled as a default application with the browser for free.
“Poppit! has never run faster and never looked better,” said EA Chief Operating Officer John Schappert. “With Google’s Web Toolkit, we can supercharge classics like Poppit! into state-of-the-art HTML5 games for this new gaming platform.”
In addition to Poppit!, EA announced EA SPORTS™ FIFA Superstars, Lords of Ultima™, Mirror’s Edge™ 2D, and Tiger Woods PGA TOUR Online are now available in the Chrome Web Store.
“The web has become an incredibly powerful platform for innovation, allowing users to do much more online than they ever imagined,” said Sundar Pichai, VP of product management for Google Chrome. “The Chrome Web Store showcases the power of the open web and we’re excited to have several gaming titles from EA as a part of it.”
EA, EA SPORTS, EA Mobile, POGO, Poppit!, Mirror’s Edge and Ultima are trademarks of Electronic Arts Inc. FIFA and Tiger Woods are trademarks or other intellectual property of their owners and used with permission. All other trademarks are the property of their respective owners.
Tags: casual gaming news, google chrome web store, html 5, Pogo, pogo.com, poppit
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18AugDeveloper Insight, EA Offices across the World, EA Sports, Events, Games, Industry News 830 Comments

Peter Moore, President of EA SPORTS, captivates the audience at Gamescom
Exciting times for EA.
Missed the latest EA announcements and game footage? Well take a look at the EA Press conference at Europe’s largest gaming event. Gamescom in Germany.
What better way to catch up with the latest news than watching these videos. (Those reading this on the InsideEA email newsletter will have to visit the site to see the videos).
The EA Press Conference for your Viewing Pleasure
Please note that these videos are set at 360p BUT to view in a higher resolution, click on the panel which says 360p and you get the chance to watch in 480p and even 720p HD.
The EA Gamescom2010 press conference kicked of with The Sims for Consoles and first gameplay from The Sims Medieval.
Next up in the EA Gamescom2010 press conference was Harry Potter and the Deathly Hallows Part 1. The “Weasley Twins” from the movies demoed the new Xbox 360 Kinect version. After that Executive Producer Steve Papoutsis introduced a never before seen gameplay scene from Dead Space 2.
Producer Matt Webster from Criterion Games introduces the new Autolog feature in Need for Speed Hot Pursuit. Stay online connected with all your friends and challenge them.
Greg Goodrich, Executive Producer for Medal of Honor, takes the stage and introduces part 4 of the video series. After that Dr. Ray Muzyka from BioWare has news for three of their upcoming RPGs: SWTOR playable for the public at gamescom, Mass Effect 2 for PS3 in January 2011 and the first trailer for Dragon Age 2.
Nathan Camarillo from the EA Partners Studio Crytek introduces Crysis 2 multiplayer live on stage. Use the nanosuit in the dense urban surroundings of New York City.
Tanya Jessen, Producer from Epic Games, and Adrian Chmielarz, Creative Director from People Can Fly, demo the SciFi Shooter Bulletstorm. After that EA SPORTS’ Peter Moore introduces EA SPORTS Active 2. Football superstar David Beckham will act as spokesperson for this new fitness game.
FIFA 11 rounds up the EA gamecom press conference with an epic trailer and the announcement of the “Be a Goalkeeper” mode. René Adler will accompany Mesut Özil on the german FIFA 11 packshot.
EA Press Conference: A Pictorial Insight (note pictures are Copyrighted)
EA SPORTS Active 2

Tags: GamesCom
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16Nov

We were very excited to announce last week that EA had acquired Playfish™, a leading creator of social network games. The acquisition accelerates EA’s position in social entertainment and strengthens its focus on the transition to digital and social gaming. Playfish will operate within EA Interactive, a division of EA focused on the web and on wireless.
To understand more about the acquisition, I provide the official news release that announced the deal.
‘EA has acquired Playfish for approximately US$275 million in cash and approximately $US25 million in equity retention arrangements. In addition, the sellers are entitled to additional variable cash consideration, up to a maximum of US$100 million, contingent upon the achievement of certain performance milestones through December 31, 2011.
“Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space,” said Barry Cottle, Senior Vice President and General Manager of EA Interactive. “EAi has been successfully leading the charge for EA, and with the addition of proven expertise from Playfish, their broad consumer base and strong game brands, we’re moving ahead aggressively in our plans to lead in the category of cross-platform social entertainment.”
“The industry is undergoing dramatic transformation and joining EA is the ideal opportunity for us to push forward our goals to lead in the social entertainment evolution on a faster and much larger scale,” said Kristian Segerstrale, CEO and Co-founder of Playfish. “EAi’s vision and entrepreneurial culture are consistent with our own, and together, we are in position to be the company that defines new and innovative connected experiences that will change the way people play games.”
Playfish is one of the world’s largest and most respected social gaming companies with more than 150 million games installed and played worldwide on platforms such as Facebook®, MySpace™, Google™, Bebo, iPhone™ and Android. Playfish currently has over 60 million monthly active players across its ten titles – including Facebook hits Pet Society, Restaurant City, and Country Story – driving more than 1 billion game play sessions every month.
EAi is a division of EA focused on digital business, including EA Mobile™, Pogo™ and social gaming. Pogo is the #1 casual gaming destination in audience engagement across North America and Europe. And EA Mobile is the world’s #1 mobile games publisher with 34% market share in the U.S., and the leading games publisher on Apple’s App Store with such Top Paid Apps as Rock Band®, Madden NFL10, The Sims™, and Tetris®’.

© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners
Tags: EA Interactive, Playfish
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24Aug

Hey all.
Happy Monday. I hope you had a great weekend. As promised, here is the EA Press Conference at GamesCom…in full for you to view. If you are reading this article on Facebook or view our daily e-newsletter, to see these awesome videos, please come to our site at www.insideea.com.
I have split the Press Conference into three parts.
Part OneKicks off with an Intro by Jens Intat, General Manager of European Publishing. Peter Moore, President of EA SPORTS kicks off by introducing FIFA 10, with FIFA Producer David Rutter taking time out to demonstrate the new innovations. Peter Moore hits the stage in his shorts to demonstrate EA SPORTS Active More Workouts. After Peter has completed his rigorous workout, SIMS 3 takes the stage with World Adventures expansion pack. DICE takes the stage next with Battlefield: Bad Company 2.
Part Two
Part Two rocks off with Brutal Legend and Tim Schafer. Next up, Dante’s Inferno with the Sixth Circle of Hell, Heresy and a new gameplay mechanic, Righteousness. Bioware are next on stage to demonstrate Dragon Age: Origins.
Part Three
Part Three continues with Bioware and Mass Effect 2. Bioware concludes by bringing LucasArts onto the stage and showing Star Wars: The Old Republic. Need for Speed Shift hits the stage next with some awesome new gameplay footage.

© 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners
Tags: Battlefield: Bad Company 2, Brutal Legend, David Rutter, Dragon Age: Origins, EA SPORTS Active, FIFA 10, GamesCom, Mass Effect 2, NFS, NFS: Shift, Peter Moore, Sims 3, SIMS 3 World Adventures, Star Wars: The Old Republic, Tim Schafer
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