
Today, Kate Booth, European Manager of EA Outreach gives us an insight into ‘Make a Wish’…..and really shows that dreams can come true.
Thanks Kate for this insight.
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Dreams can come true….
EA are proud to support Make-A-Wish Foundation UK who helps grant magical wishes to children and young people fighting life-threatening illnesses. At any given time, over 20,000 children in the UK are living with life-threatening conditions and in 2009, around 1,000 children will turn to them to have their special wish granted.
During the last month, EA were pleased to be able to help grant the wishes for two very special boys and their families. Both Ben and Luke spend much of their time playing video games with their friends and family and their wishes were to see how games were developed and EA were only too pleased to show them.
Our first visitor to EA was Ben who spent time in our Criterion studio home to Burnout Paradise. Ben learnt what goes into making our car racing games, from the initial concept, to getting the car built to racing it around the world or track. Ben was even given a sneak preview into how the development was going on the next Need for Speed game; finishing with some game playing time with the experts – our Quality Assurance team who are responsible for the testing of our games.
Next up was Luke who travelled with his family from Scotland for his visit. This time, Luke visited our Bright Light studio, home to our Harry Potter and Hasbro Family Game Night games. During his time in the studio, Luke, like Ben, was given a sneak preview into the new Hasbro Family Game Night developments, playing against the studio developers and winning! His visit was finished off by spending time with our QA team.
A BIG thank you goes to Ben, Luke and their families for coming to visit us – and our game & QA teams who supported this – we had a great time.
Photos of Ben’s visit




Pictures from Luke’s visit






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I am looking to get in contact with EA Outreach regarding an event that I am planning in July of 2010. Is there contact information for EA Outreach so that I can pursue involvement with the organization