• 21Oct

  Congrats to Need for Speed: Over 100 million sold Worldwide

  Games 3 Comments

  

  Great news.

  We have just announced that the Need for Speed™ franchise has surpassed 100M units sold life to date.  The newest release, Need for Speed SHIFT, pushes the franchise over the 100M mark, making it the best-selling racing brand in the gaming world. Need for Speed has become a driving force for innovation in the racing genre. Known for delivering unparalleled white-knuckle racing, creative customization and street style, the Need for Speed series has generated over $2.7B in life-to-date sales and has become a powerful pop culture phenomenon.

  Since the release of Need for Speed in 1994, the franchise has…

  • Launched 15 blockbuster titles across more than 14 platforms
  • Released in 22 languages in over 60 countries
  • Players have raced over 279 billion miles of roads & race tracks
  • Generated over 17 trillion user-generated vehicle customizations
  • Featured actors, models & musicians including: Brooke Burke (Wild On), Christina Milian (Ghosts of Girlfriends Past), Emmanuelle Vaugier (Two and a Half Men), Josie Maran (Sports Illustrated swimsuit model and actress), Maggie Q (Mission: Impossible III), Kanye West, Yeah Yeah Yeahs and The Prodigy
  • Debuted exclusive remix from Snoop Dogg of The Door’s classic song Riders on the Storm
  • Sold more games than all new passenger cars sales in the U.S since 1994**
  • If Need for Speed boxes were laid out end-to-end, it would span 173,609 football fields
  • 100M units represents nearly every household in the United States and is 3x the population of Canada

  Congrats to the teams that make such great Need for Speed games.  If you would love to work on a NFS team, dont forget to keep an eye on: www.jobs.ea.com

  Need for Speed joins other esteemed franchises in the highly exclusive 100m club including : Mario, Tetris, Pokemon, and The Sims.

  

  © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

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  Tags: Need for Speed

• 21Oct

  Race for the Cure

  EA Outreach 3 Comments

  

  Just received this great picture montage from Julie Wynn, Manager EA Outreach & Corporate Giving, US, of the recent Race for the Cure event.

  Over 110 EA employees, family members and friends registered for the Susan G. Komen Race for the Cure and raised nearly $22,000 for this worthy cause – both a record!   Team EA also came in as the third fastest team overall – a great showing!

  Also, the EA Sport Active team were on hand to show their support of the event and of finding a cure to breast cancer as well as to show the 1000’s in attendance how to step up their game and get active.

  It was a beautiful morning for a walk along the Embarcadero of San Francisco and a great way to show our camaraderie and commitment to finding a cure to Breast Cancer!

   Thanks Julie.

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  Tags: Breast Cancer, Race for the Cure

• 20Oct

  New Intern Recruiting Video: ‘Don’t just play it..Create it!’

  University Relations 3 Comments

  Hey all.

  Just been handed this latest video hot off the press from the University team.  It is a video promoting EA Internships.  Take a look and let us know your views.

  EArl

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  Tags: Graduate, Intern, University

• 19Oct

  EA’s Casual Game Site Pogo.com Celebrates 10 Years at the EARS campus

  Developer Insight, Online, Uncategorized 2 Comments

  

  Insight provided by Stephanie Kotoulas.  Thanks Stephanie…….

  Pogo.com employees have just celebrated 10 years of creating causal online games at the EA Redwood Shores Campus.

  The day started off with a Spike, the host of Poppit! the most popular game on Pogo, plushie hunt around the EARS campus with over 100 hidden for employees to seek out and take home.

   

  Continue reading »

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  Tags: Pogo, Pogo 10 Year Birthday

• 19Oct

  Will digital distribution replace disc based gaming?

  Developer Insight 5 Comments

  

  Olympic Gold Medalist and 4-time World Champion Figure Skater Katarina Witt puts Peter through his paces on EA SPORTS Active More Workouts

  IGN is reporting EA SPORTS President Peter Moore’s participation on a panel discussion about monetizing video games through micro-transactions and subscription-based services at the 5th annual PLAY Digital Media Conference.  Peter felt that the traditional business model of retail selling disc based games was a ‘burning platform’.

  “Look at the platform we’re on, it’s a burning platform,” Moore stated. “As a concept, do you stay on the platform and face certain death, or do you jump into the water and face probable death? Most of you would choose probable death, so you start moving towards a hybrid model of digital distribution.”   When asked if he was saying the consoles could become sinking ships, Moore reiterated his statement.  “I’d say the core business model of video games is a burning platform. Absolutely. We all recognize that, and we’ll recognize it 10 years from now when we tell our grand kids,” he said. “We’ll tell them we used to drive to the store to get shiny discs that have bits and bites on them and we’d place them in this thing called a ‘disc tray,’ and it’d whirl around…and they’ll go ‘What?’”

  This is a fascinating area for discussion.  As part of the panel discussion, the idea was mooted whether the next generation of consoles would need a disk drive or would they be digital communication based machines, downloading content via the web.  Certainly the growing success of digital distribution points in this direction.

  Let us know you views.

  EArl

  

  Peter Moore gets into the game!  (I see he is adopting the Number 9 of Liverpool.  Now there’s a headline….. Moore replaces Torres!)

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  Tags: IGN, Peter Moore

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