Inside EA Social Links

  • 29May

    eac_bigger-picture

    EArl believes that there is no tougher decision for a student than choosing which University to study at and what degree they should choose.  This is the 2nd reflection point of the day, (to kick the series off, and goes in depth).  Students are faced with a multitude of choices.  Often selecting a career to go into after University is not at the forefront of a student’s thoughts.  Many don’t know what they want to do exactly and hence further study at University delays their career choice.  What the video games industry is witnessing is that there is a huge, growing undercurrent of people wanting to work in gaming, and why not?  Gaming is the fastest growing media segment, it is holding up well in a recession, the sector is earning more in revenues than the Hollywood box office, games are becoming more and more recognised as a great form of entertainment, and those in technical roles see the HUGE challenges that working in games provides. And students can see that the games industry is maturing with competitive compensation and benefits, training & development and solid career structures.

     

    The allure of gaming is interestingly having a number of effects.  Firstly that Universities are recognising the appeal that students have for wanting to work in gaming.  Hence they are reacting.  Universities themselves are facing challenges.  Trends are starting to emerge that traditional degrees are becoming less and less popular.  Degrees like Maths, Physics, Computer Science, Business Studies, English are seeing, in some cases, seeing year on year falls in applicants at degree level of 10-15%.  That is a lot.  Why is that?  Well students are faced by growing choices—hundreds of new courses to choose from.  Thus, Universities, have to compete to attract students and hence offer more and more courses.  More students, means more funding for their University.  Hence, like any business would do, they have to ensure they have a solid mass of student numbers to maximise revenue for their budgets.  Unpopular Universities get less money.

     

    Given the huge interest in gaming, Universities have started offering a range of games degrees courses and specialist courses like game design.  Many at EA have spoken out on this issue, including Matthew Jeffery, the Global Head of Talent Brand.  Here he discusses with Phil Elliott the Editor of GamesIndsutry.biz, concerns over education http://tiny.cc/6UyR1 a year back.

     

    Now, given the huge proliferation of courses, over 150 in the UK alone, how does a student know which courses to select from?  How can they spot the quality courses from the hastily organised?  This is a critical question.  What is clear is that senior figures in the games industry are concerned at the quality of some of these courses and hence for the future of the students on these courses. There are many great games courses, particularly in the USA, but key to this blog is saying to students….please think, research and understand the University & course choice you have made.

     

    What is also a concern is that game design courses are spiralling.  Game design is the hardest discipline to recruit for a games company, quite literally because a great game designer came come from anywhere.  A games programmer will generally have a maths/physics/computer science background and can easily be assessed though a programming test.  An artist can be assessed by the strength of their showreel.  A game designer?  Well they could come via Quality Assurance, (ie games testing), and through their passion of gaming and understanding the dynamics of a game, move on into design.  They could be an artist, a programmer, a producer, a marketer.  Game Design comprises of natural skills, like creativity.  Now consider that a game team recruits externally for very few game designers, (especially given the HUGE competition for the role internally).  How many game designers do you see being recruited in the industry at any given time…..very few.  In Matthew’s interview he points to the previous 300 hires, only 3 were entry level game designers.  And that is for EA a large employer of talent. 

     

    Also, important to remember, as you look at game design courses is new ways that game designers are being spotted and recruited into the industry.  With games possessing more and more potential for User Generated Content, gamers can show off their creating skills and levels they built to potential recruiters.  Microsoft XNA has helped a whole community of games see the light of day on the Xbox Live Community.  So, students remember, studying for a Game Design degree does not necessarily place you at the front of the queue for a job.

     

    So there is a very real danger of a flood of game design graduates coming on to the market and them not being able to get a job in games.  How transferrable is a Games Design Degree into other industries? (already recruiting at low levels due to the recession).  Not highly transferable as it is quite a niche course.  So, if a graduate can’t get a job in gaming and it is hard to transfer into other job markets, what do they do?  The prospect of unemployment for a graduate is frightening but a very real one.  Not what any one wants to see.

     

    As you will see from the interview with Matthew, EA has a lot of success with Graduates from traditional degrees, (maths, physics, computer science, English, Business Studies), as students have the grounding to understand how things work, feel happy getting into the detail generally and are highly inquisitive.  Several games degree courses teach specifics like the history of gaming or look at programming one technology eg EA has interviewed students recently that were taught to program the PS2, (when PS3 been in market for a couple of years already).  The speed of the development of the games industry, leaves technologies quickly feeling dated, hence teaching core traditional skills helps the student adapt than focusing on teaching current technology or system specific information.  Also, arguably, possessing a traditional degree leaves more options open to the graduate….eg they can apply for jobs and stand a greater chance of success in different sectors.

     

    So what advice can EArl give on choosing your degree?  Tough call for a student.  In the UK Skillset started off accrediting key recommended Universities and awarding specific courses its seal of recommendation.  However, given Skillset have nominated only a few courses and not one as yet comes from outside of a games degree course, students don’t have a definitive place to look for recommended courses. 

     

    EArl’s advice for any student wanting to work in games is to ask a number of key questions when selecting their degree to their University of choice….

     

    -           How many former students have gone on to work in the games industry?

    -           What percentage of candidates end up working in games?

    -           What companies have they gone on to work for (look at the names and make a judgement on their quality)

    -           What history of success do former students have in being promoted?  (any industry superstars?)

    -           Which games companies do the University partner with on advice for academic course curricula?

    -           Do any games companies come and speak at their University?

    -           What careers have students gone onto who were not employed into games?

     

    Hopefully, you get the idea……….

     

    Given that, in the UK, the average student leaves University with a personal debt of approaching £20,000, choosing the best course to build a career is vital.

     

    Love to hear your views on this contentious subject.

     

    EArl    

    © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

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  • 29May

    sims3pcscrnvday011Sims 3 …. attacked by pirates

    EArl has introduced a new regular feature today, called ‘reflection point’.  The whole driver behind reflection point is to hear your views on big issues facing the games industry and EA today.  Some of these reflection points will be quite deep in discussion and I can’t wait to hear your views.  EArl will not seek to give his opinion but will present an article, or collection of statements/facts in a balanced way and then seek your opinion.

    Bloomberg.com is carrying an interesting insight into software piracy and discusses the effect of piracy on games like Sims 3 and Spore.   Take a look here to read their article and then come back and discuss your views.  http://tiny.cc/d7XVp

    Bloomberg cite research by BigChampagne, a company that specialises in monitoring file sharing who state that Sims 3 has been pirated more than 180,000 times between 18th & 21st May, (remember that the Sims 3 is not on sale yet until next week….the version the pirates have got hold of is a buggy, half version of the world, with a whole city missing from the pirated copy).  (These are figures estimated by BigChampagne…not verified by EA).  However, this illustrates the huge interest in the game and the hunger of pirates to download.

    TorrentFreak.com, a German web site tracking downloads, claims that Spore was the most pirated game of 2008 with1.7 million downloads, the Sims 2 was number 2 with 1.15 million downloads, (again data on TorrentFreak.com and not verified by EA).

    This illustrates the huge scale of piracy.  Now consider the lost revenue to any company taking the risk to develop new titles.  How many of those pirates would actually buy the game is open to debate, but given the fact that games like Spore and The Sims are games that generally people play for longer time periods as they create and build people’s lives etc, let’s for the sake of this article take for granted that all the people quoted above would have purchased a copy of the game at full retail price, (Sims 3 $49.99), EArl will leave you to do the maths…….but as you can see that is many millions of dollars/pounds/rupees/whatever currency of lost revenue.

    Software piracy and of course piracy in the music & film industry is nothing new and is a huge issue.  How to curb it is the issue.

    Now put yourself in the shoes of a games company.  In an increasingly competitive market, with lots of high class games competing for a limited net disposal income, (we all have limits to our wallet/purse size and to how much software we can buy each month), signing off development budgets and assigning 12 months of development time in a new game is a huge investment.  Investment in new tools, technology and the salaries of a games team, (which could be 100+ in size).  No revenue is earned on that investment until the game physically hits the shelves and people hand over money.  Hence the importance a game does well and recoups that huge outlay of money…especially for smaller companies, dependent for revenue for their survival.

    Now put yourself in the shoes of a developer, say a games programmer, imagine, spending 12 months of your life, investing late nights polishing a game, to the point it will hopefully be seen as a ‘AAA’ title that millions the world over want to play, to hear that software pirates are distributing it for free over the internet….and it is not just a few people downloading it for free but thousands…no, millions.

    That revenue is lost and particularly for smaller companies this is crippling.  This lost revenue has shockwave effects on a company, including on a companies share price, (as investors get less return), less money for reinvestment in tools and technology and of course staff can lose out when it comes to reward and remuneration.  This may even lead to job losses.  And it can effect the longevity of a franchise and whether future games are produced…or whether a company can afford risks taken on new IP.  As we have seen in the recession, times are hard, numerous companies are struggling and laying off staff and piracy just compounds the problem for many.

    Imagine you run a supermarket, you designed the lay out, you paid for that supermarket to be stocked up with all fresh delicious food, with the finest wines and lots of appealing bargains.  You employ customer friendly & enthusiastic staff on the tills and to replenish the stock.  You spend money advertising your shop opening, only on the day for customers to come in and walk out with trolleyloads of the stock for free.  Same principle as piracy.

    So what is the solution?  Obviously a company wants to protect its investment.  EA have tried many different ways, including last year Digital Rights Management, (DRM), on Spore.  EArl remembers a great deal of feedback at the time from consumers about Spore’s DRM, which sought to limit the number of times the game was activated to no more than 3 computers at any given time.  If a consumer wanted to use on more computers they had to contact EA.  Feedback from consumers sought a change to this policy.  EA listened and changed this policy but the issue of piracy obviously remains.

    As we move towards an online future, publishers and game developers will be able to cut the ground from pirates as gamers will have to download the game directly from publishers/developers or play on servers run by the games companies.  But in the meantime the issue of piracy remains.

    Let EArl know your views?  What should companies be doing to prevent piracy? 

    Spore Provoked much discussion over its use of DRM software to protect it from piracy

    sporccpwmacscrncreepcute1_1__png_jpgcopy

    © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

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  • 29May

    sims3pcscrnvday2

    Our caption competition takes a screenshot from The Sims 3, as we get ready to celebrate the launch of the game next week.

    Let’s have your best captions…please keep them clean!!!!

    EArl

    © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

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  • 28May

    cotto_action02_jen

    EA Reveals E3 Games Lineup: Knockout games?…..you tell us……

    E3 returns with a bang next week.  Many will be happy to see the show return to its fomer glory, with crowds flocking in to see previews of the latest games and hear some big announcements.

    EA announced its lineup yesterday…..and you can count on some surprises not yet revealed….

  • Army of Two: The 40th Day (PSP, PS3, Xbox 360)
  • Battlefield 1943 (PS3, Xbox 360, PC)
  • Battlefield: Bad Company 2 (PC, PS3, Xbox 360)
  • Brutal Legend (PS3, Xbox 360)
  • Command & Conquer Red Alert (iPhone, iPod Touch)
  • Dante’s Inferno (PSP, PS3, Xbox 360)
  • Dead Space Extraction (Wii)
  • Dragon Age: Origins (PC, PS3, Xbox 360)
  • EA SPORTS Active (Wii)
  • Grand Slam Tennis (Wii, additional platforms TBD)
  • FIFA 10 (DS, Mobiles, PC, PSP, PS2, PS3, Wii, Xbox 360)
  • Fight Night Round 4 (PS3, Xbox 360)
  • G.I. JOE: The Rise of Cobra (DS, Mobile, PSP, PS2, PS3, Wii, Xbox 360)
  • Harry Potter and the Half-Blood Prince (All platforms)
  • Littlest Pet Shop Online (Online)
  • Madden NFL 10 (PSP, PS2, PS3, Wii, Xbox 360)
  • Mass Effect 2 (PC, Xbox 360)
  • Mass Effect Galaxy (iPhone, iPod Touch)
  • MySims Agents (DS, Wii)
  • NCAA Football 10 (PSP, PS2, PS3, Xbox 360)
  • NHL 10 (PS3, Xbox 360)
  • Need for Speed: NITRO (DS, Wii)
  • Need for Speed: SHIFT (PSP, PC, PS3, Xbox 360)
  • Spore Hero (Wii)
  • Spore Hero: Arena (DS)
  • The Saboteur (PC, PS3, Xbox 360)
  • The Sims 3 (iPhone, iPod Touch, Mac, Mobile, PC)
  • Tiger Woods PGA TOUR 10 (PSP, PS2, PS3, Wii, Xbox 360)
  • .

    Let EArl know what you are looking forward to…..is it a strong lineup?  Which will be the killer games?

    Dante’s Inferno….expected to be one game drawing in the crowds at E3

    dantesinferno_screenshot1

    © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

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  • 27May

    The Sims 3 team pay their tribute to Susan Boyle, a finalist on Britain’s Got Talent…but will she win?

    In between gaming, EArl has been absolutely hooked on Britain’s Got Talent.  A superb show, highlighting everyday people showcasing their extraordinary talent, with a chance to perform in front of Her Majesty, The Queen at the Royal Variety Show.

    In between seeing a brace of dreadful auditions, (many of which have been hilarious), some true talent has shone through.  As ever, Simon Cowell has created a show with a winning formula.  Who can forget acts like DJ Talent, superb dance acts like Diversity & Flawless and Internet sensation, Susan Boyle, (running up millions of hits on YouTube resulting in phenomenal global attention and an appearance on Oprah).  EArl will never forget watching Susan come on stage for her first audition.  Who could ever have imagined such a phenomenal voice filling the auditorium as she had.  Just magic.

    But as we head to the final…..who is your favourite act and who do you expect to win?  Let me know.

    Thanks to the Sims 3 team for their great tribute to Susan Boyle.

    EArl wishes all the finalists, (whoever the remaining ones will be),  the best of British luck on Saturday…..

    © 2009 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners

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